Marketing Manager

Herschend isseekinganexperienced,imaginative, and results-driven

Marketing Manager to help launch our newest hospitality venture, Dolly Parton’sSong Teller Hotel ,locatedin the heart of Downtown Nashville. The ideal candidate is a resourceful and creative marketer with a sharp eye for detail and a deep understanding ofhow to balance brand storytelling with performance.

They translate brand guidelines into engaging marketing assets that authentically reflect the guest experience. With a strong command of social and digital strategy, they develop content that builds community and drives interest and engagement across platforms. This leader is hands-on, clever, and confident in bringing a brand to life, while fostering a positive, team-driven environment where collaboration and purpose drive results.

Inspired by Dolly Parton s epic career and trailblazing spirit,Song Teller Hotelin  Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.

This Marketing Manager role is a rare opportunity to lead and execute the pre-andpost-opening marketing initiatives for Dolly Parton’sSong Teller Hotel featuring  245 rooms, two F&B Entertainment venues, a market, and Dolly’s Life of Many Colors Museum. The Marketing Manager will play a pivotal role in shaping the hotel’s identity, launching its brand presence - visually and verbally. From crafting branded collateral and storytelling initiatives to building awareness and community connection;

this role blends strategic thinking with creative execution ensuring that every touchpoint reflects the soul and spirit of theSongTellerexperience. To achieve success in this role, one must balance both brand and performance marketing to deliver results,while adhering to our Herschend Heartspitalityculture.

This role will be highly rewarding for a collaborative leader who brings a keen design eye, digital savvy, authentic warmth, and an abundance of creative energy.

Song Teller Hotel Nashville  is more than just a place to rest yourhead,it'sa hub of music, style, and hospitality designed the Dolly-way. Sprinkled with glamour, artistic surprises and a sense of humor
-it'san experience as unforgettable as the entertainer herself.

Song Teller Hotel celebrates  the people, talent and setting of the destination, weaving the local music and culinary scenes together. So come experience the unique charm, and hospitality that could only be created by the iconichostessherself!

• Develop and execute all pre-opening and post-opening marketing plan initiativesincludingemail communications,website merchandising,social media, digital campaigns,promotions, packages, etc.
• Develop and implement integrated marketing plans to drive hotel bookings, brand engagement, and community connection.
• Design, launch, andmonitordigital, and experiential campaigns aligned with key opening milestones and business goals.
• Manage marketing and pre-opening expenses, ensuring effective resource allocation and cost control.
• Craft marketing materials, signage, and sales collateral for the hotel launch and beyond.
• Support public relations strategy and community outreach efforts to build positive relationships with the community, guests,and business partners.
• Partner with our social media agency to support content strategy, campaign execution, and community engagement that builds brand awareness, drives audience connection,brings theSongTellerstory to lifeand delivers resultsacrossallplatforms.
• Maintain collaborative relationships with property stakeholders in all departments and property support center(PSC).
• Track,optimizeandreporton marketing performance metrics (KPIs), including campaign ROI, web traffic, guest engagement, and conversions.
• Establish short- and long-term departmental goals and operational procedures.
• Represent the hotel at local business, tourism, and media events to foster visibility and support brand awareness.
• Collaborate with creative partners to develop photography, video, and branded assets for marketing use.
• Manage on-property photo/video…