Senior Account Executive, Communications; Payor​/Provider

Senior Account Executive, Communications (Payor/Provider)

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Join to apply for the Senior Account Executive, Communications (Payor/Provider) role at BPD

We’re looking for talented candidates based in Nashville or South Florida who are excited to be part of a team that thrives on collaboration and connection.

Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.

Reports to: AVP, Payor/Provider

Years

Experience:

2-4 Years

The Position:

A successful SAE is a self-starter with a solid foundation in communications strategy development and execution, and who desires to be hands‑on every day to help deliver innovative, research‑based, tactical programming for our hospital and health system clients. This professional will be an up‑and‑coming strategic thinker capable of absorbing information regarding sensitive or complex issues. This role requires an exceptional writer who understands the use of multi‑channel communications, and who is adept at juggling multiple projects and quick‑turn deadlines.

This SAE will be proactive in recommendations to not only the account team, but the client at the appropriate times. They will also understand the role of corporate communications and how it is used to influence and activate target audiences for organizational benefit. While not required knowledge on day one, this role will primarily focus on the impact of health insurance payor and healthcare provider dynamics, including topics across managed care (value‑based care, population health, care management, reimbursement rates, etc.).

This SAE has demonstrated experience in supporting the development and execution of strategic communication programs, particularly in the context of integrated marketing campaigns, working closely with in‑house and/or agency partners.

The Responsibilities:

• Drive progress and execution across all aspects of payor/provider work, such as completing research, drafting materials, campaign plans, and proactively assessing engagement next steps.
• Measure and report performance on campaigns; regularly monitor and create performance reports for payor/provider engagements for updates to the account team and client.
• Form a strong client relationship, earning the reputation of a trusted point of contact.
• Execute on research initiatives through interviews and survey instruments.
• Monitor client business objectives, healthcare media, as well as payor/provider management channels (Becker’s, Modern Healthcare, etc.) daily for the latest trends and case studies. Be able to share top‑level findings with the team or client.
• Research and build stakeholder databases from scratch (broker, influencers, etc.)
• Take highly nuanced information and craft compelling and relatable written narratives tailored for specific target audiences (brokers, providers, boards, etc.).
• Identify ideas and concepts for organic growth or extended engagement opportunities for BPD that are in‑line with clients’ business goals, the overall engagement, and communication strategy.
• Collaborate effectively with team members demonstrating a comfort level in managing both upward and downward communication.

The Essentials:

• Must exhibit a demonstrated track record of developing and executing successful communication or outreach programs.
• Demonstrated ability to build relationships quickly both internally and externally.
• Help ensure all deadlines are met for the team and client by following a predetermined timeline for the engagement, and shifting as necessary while maintaining impact.
• Vendor management or account management experience preferred.
• Payor network or communications department, Agency, or Healthcare Provider in‑house communications experience preferred:
• Superior organizational skills, attention to detail and follow through with the ability to anticipate client needs and be one step ahead.

The Vision:

BPD is a marketing services firm that delivers the future to…