Brand Manager

LOCATION:Nashville, TN

POSITION TYPE:Hybrid

We are seeking a strategic and results-driven Brand Manager to lead our brand strategy and go-to- market (GTM) initiatives. This role is pivotal in shaping Tomahawk Performance’s identity, driving growth, and connecting with our core audience of military, tactical, and performance-driven professionals. In addition to brand leadership, this position will oversee e-commerce strategy and execution, ensuring a seamless digital experience that drives engagement and conversion.

RESPONSIBILITIES:

• Develop and execute brand strategy and integrated marketing campaigns across digital, social, and traditional channels.

• Own GTM planning for new product launches, ensuring alignment with sales and product teams.

• Manage brand positioning and ensure consistency across all touchpoints.

• Collaborate with product development and sales teams to align marketing initiatives with business objectives.

• Analyze market trends, customer insights, and competitor activity to inform strategy.

• Oversee content creation, including social media, email marketing, and website updates.

• Lead e-commerce initiatives, including site optimization, merchandising, and digital customer experience to maximize online sales performance.

• Monitor and report on e-commerce KPIs such as conversion rates, AOV, and traffic sources.

• Manage marketing budget and report on ROI for campaigns.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of experience in brand management or marketing, preferably in performance gear, tactical, or outdoor industries.

• Proven experience developing GTM strategies and executing product launches.

• Strong understanding of digital marketing, SEO, analytics tools, and e-commerce best practices.

• Exceptional communication and leadership skills.

Tomahawk Performance provides a technical advantage for those who value hard work, pushing beyond limits, and the unwavering pursuit of freedom. Rooted in a deep heritage of military special operations and technical apparel expertise, we design layering systems engineered to empower mission success in any environment.

WHY JOIN US

At Tomahawk Performance, you’ll play a key role in shaping products designed for elite performancein the most demanding environments. Your leadership will ensure innovation, precision, and compliance at every stage of development.