Director of Sales - South

Director of Sales – South

Visual Comfort & Co. is seeking an experienced sales leader to drive revenue growth and expand market share across the southern region.

Key Responsibilities

• Develop and execute regional sales strategies aligned with corporate goals.
• Identify growth opportunities and lead initiatives to capture new business.
• Implement and manage key performance indicators (KPIs) and prepare monthly, quarterly, and annual sales forecasts.
• Manage the regional sales budget and expenses.
• Build and maintain strong relationships with key accounts, builders, and specifiers.
• Develop and own the distribution strategy within the territory and collaborate with marketing and product teams to support channel specific campaigns.
• Lead and motivate a team of independent and company sales representatives, set clear performance goals, provide ongoing coaching and development.
• Track and analyze sales metrics to assess performance and identify areas for improvement and foster a culture of accountability, collaboration, and continuous improvement.

Qualifications

• Minimum 10 years of B2B sales experience, including at least five years in a sales leadership role.
• 5+ years experience selling to residential home builders and/or architecture/design professionals.
• Bachelor’s degree in a related field or equivalent work experience; MBA preferred.
• Proven ability to lead and develop high‑performing sales teams while achieving revenue targets.
• Strong financial and business acumen.
• Demonstrated leadership, collaboration, and strategic thinking skills.
• Ability to challenge conventional approaches through data‑driven decision making.
• Excellent verbal and written communication skills.
• Consistent demonstration of high professional and ethical standards.
• Proficiency in CRM and other sales enablement tools.
• Willingness and ability to travel extensively (up to 80%).

Benefits

• Competitive compensation plan: $160,000 plus monthly bonus.
• Competitive medical, dental and vision benefits.
• Company‑provided life insurance and short‑term disability.
• 401(k) employer match.
• Generous vacation and paid time off programs.
• Team member discounts on Visual Comfort products.

Qualified applicants are considered for employment and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information, or any other legally protected status.

To be eligible for this role, you must be authorized to work in the United States. We do not offer any type of employment‑based immigration sponsorship for this role.