Assistant Store Manager
Listed on 2026-01-29
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Management
Retail & Store Manager -
Retail
Retail & Store Manager
Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies. Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the ability to adapt to all roles within the store’s environment.
Responsibilities- Sales: Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values; develop sales strategies, initiatives and growth across all categories; communicate goals to the team, track store performance, and achieve sales targets.
- Productivity Management: hold the management team accountable for personal productivity and management contribution.
- Clienteling: develop a clienteling strategy; implement and monitor over time to achieve business goals in partnership with the Store Manager.
- Market Awareness: understand changes in market with potential impact on business performance and support the execution of sales strategies/tactics.
- Brand Standards: bring best self to work through Coach’s Guide to Style; ensure all associates follow expectations; act as brand ambassador in the market to drive loyalty and business.
- Customer
Experience:
resolve customer issues in a timely manner while being solution-oriented; partner with Store Manager or District Manager as needed. - Team Development: develop team to build long-term relationships with customers; take initiative; own results of self and others; work with Store/District Manager to protect and drive business needs.
- Operations Readiness: ensure daily tasks are completed without negatively impacting Coach standards; address challenges promptly; build trusting relationships with peers and team; welcome feedback and set goals to achieve personal metrics and store performance; delegate and empower others; create enthusiasm and positivity for a shared vision; recognize and value individual performance.
- Leadership Presence: collaborate with leadership to drive the needs of the business; uphold brand integrity and customer focus across all channels.
- Evaluate performance of team members and provide consistent feedback; create and modify development plans in partnership with the Store Manager.
- Address performance issues using appropriate coaching and counseling; adhere to retail policies and procedures including POS and Operations.
- Leverage Coach’s tools and technology to support service and operations; recruit, interview, onboard, and partner with Store Manager to maintain top talent; manage daily tasks including selling, service, operations, payroll, HR, and loss prevention.
- Forecast and budget with the Store Manager to meet business needs (e.g., payroll, staffing, scheduling, merchandising); communicate with Lead Supervisor and Store Manager.
- Maintain interior and exterior upkeep of the store in partnership with the corporate office; ensure aesthetic and safety requirements are met; adhere to policies and procedures and leverage Coach’s tools to support operations.
- Drive for Results – exceed goals; top performer; bottom-line oriented.
- Customer Focus – commit to meeting customer expectations; build trust and relationships.
- Creativity – generate new ideas; show originality and value-added thinking.
- Interpersonal Savvy – relate well to diverse people; diplomacy and tact; diffuse tensions.
- Learning on the Fly – rapid learning; open to change; analyze successes and failures for improvement.
- Perseverance – energy and drive to finish; resilient in the face of setbacks.
- Deal…
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