Director, Marketing Technology & CRM

Description

The Why Behind Wellvana:
Wellvana partners with primary care providers, hospitals and health systems to make the transition from fee-for-service to value-based care life-changing for patients and providers.

With more than a dozen ACOs, as well as Medicare Advantage contracts from coast to coast, Wellvana matches its partners with personalized paths in their value-based care journey.

By offering multiple high-touch delivery models, including guided physician enablement as well as embedded support featuring Foundational Care™ management, Wellvana layers in supporting services that help reduce the administrative load while delivering resources to patients that drive positive outcomes.

Founded in 2018 and based in Nashville, Tenn., Wellvana works with partners in over 40 states, caring for nearly a million lives across multiple payors.

The Director, Marketing Technology & CRM will manage and continuously improve Wellvana’s marketing technology platforms—optimizing the systems that power personalized, compliant, and measurable engagement across partner and patient audiences.

You’ll live in our ESP and CRM platforms day-to-day—building campaigns, optimizing workflows, and ensuring our marketing technology stack runs like a well-oiled machine. You’ll lead platform implementations when it’s time to stand up new tools, working hand-in-hand with engineering and IT to get integrations right. And you’ll bring a genuine curiosity about AI, piloting new features and workflows that make our systems smarter without over complicating them.

You’re equal parts operator and optimizer. You can build a multi-step lifecycle journey in the morning and present campaign performance to leadership in the afternoon. You know what good data hygiene looks like, you obsess over deliverability, and you understand that the best technology in the world means nothing if nobody adopts it.

Whether you’ve managed martech platforms at a health system, a growing startup, or an agency—if you’ve driven real results through CRM and marketing automation, we want to talk. Candidates with healthcare experience have a head start, but strong platform operators from any industry should apply.

This position is hybrid and ideally works from Nashville headquarters at least 3 days per week. Some travel may be required.

The role lives on the Experience Team and reports to the Chief Experience Officer, working closely with Editorial, Growth, Product, Technology, Partner Success, Operations, Analytics, Engineering, and Executive Leadership. This is a people-leader position.

• The Platform Operator:
  You manage and optimize Wellvana’s CRM and ESP platforms (Salesforce, Braze, or similar) on a daily basis: building campaigns, configuring automations, managing data fields, troubleshooting deliverability, and ensuring the team gets maximum value from every tool in our stack.
• The Implementation Lead:
  When it’s time to stand up a new platform or migrate off an old one, you lead the charge. You manage vendor evaluation, project timelines, data migration, configuration, testing, and go-live. You work with engineering and IT to ensure integrations are properly built and maintained.
• The Journey Builder:
  You build and optimize partner and patient lifecycle journeys—onboarding sequences, activation campaigns, retention workflows, and re-engagement triggers. You manage cross-channel execution (email, SMS, direct mail) and continuously test to improve engagement and conversion.
• The AI Explorer:
  You have a genuine interest in AI and actively identify opportunities to pilot AI-powered features within our platforms—predictive send times, AI-generated subject lines, smart segmentation, dynamic content. You test, measure, and scale what works, championing responsible AI adoption across the marketing team.
• The Data Steward:
  You ensure CRM data quality, list hygiene, and compliance (CAN-SPAM, HIPAA). You manage segmentation, reporting dashboards, and campaign attribution. You work with analytics to connect lifecycle activity to business outcomes and present performance to leadership.
• The Collaborator:
  You’re the go-to person for marketing…