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Lead, Customer Marketing Products

Job in Nashville, Davidson County, Tennessee, 37247, USA
Listing for: Bridgestone America, Inc.
Full Time position
Listed on 2026-03-04
Job specializations:
  • IT/Tech
    Digital Marketing
Salary/Wage Range or Industry Benchmark: 90000 - 120000 USD Yearly USD 90000.00 120000.00 YEAR
Job Description & How to Apply Below
* Owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~11 projects, up to 5 of which may occur concurrently
* Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
* Oversees the customer data enrichment and activation platform to ensure value, utility, stability, efficiency, and strategic enterprise benefit
* Supports adoption of customer data enrichment and activation platforms across business units, borders, partners, and functions
* Contributes to customer data enrichment and activation adoption/utilization reporting and forecasting
* Performs L2 triage and support for customer data enrichment and activation platforms
* Develops business cases as required for expansion of customer data enrichment and activation capabilities
* Gathers, shapes, and documents requirements for customer data enrichment and activation platforms
* Provides product evangelization, consulting, standards enforcement, and education associated with customer data enrichment and activation platforms, including, but not limited to the:  + Customer data warehouse  + Customer data platform  + Marketing automation platform  + Account-based marketing platform
* 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
* Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
* Fluency in the languages of technology, sales, and marketing
* Bachelor’s degree in Computer Information Systems, Computer Science, Marketing, or a related discipline
* Prior use of Adobe Experience Platform
* MBA* Automotive, manufacturing industry, and/or retail experience
* Experience leading teams and/or directing agency partners
* PSPO I or PSPO II certification
* A supportive and engaging onboarding experience to ensure a smooth transition into our team.
* The opportunity to develop and grow, through training and regular mentorship.
* Corporate Social Responsibility activities.
* A truly global, dynamic and challenging work environment.
* Agility and work/life effectiveness and your long-term well-being.
* A diverse and inclusive team.
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