Digital Marketing Specialist

ABOUT THE JOB

The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.

ESSENTIAL FUNCTIONS

Digital Campaign Management:

+ Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.

+ Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.

+ Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking.

+ Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.

Website & Conversion Optimization:

+ Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.

+ Manage, update, and optimize website content for performance and user experience.

Analytics & Reporting:

+ Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools.

+ Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance.

+ Leverage data to make recommendations that improve campaign performance and marketing effectiveness.

Content & Brand Alignment:

+ Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity.

+ Contribute to broader marketing initiatives, including integrated campaign planning and execution.

EDUCATION

+ Bachelor's degree in marketing, communications, business, or a related field.

KNOWLEDGE & EXPERIENCE

+ 3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment.

+ Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly.

+ Exceptional written and verbal communication skills, with strong attention to detail.

+ Ability to effectively prioritize tasks and employ critical thinking in problem solving.

+ Ability to meet deadlines in a fast-paced, quickly changing environment.

TECHNICAL FUNCTIONS

+ Proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers.

+ Proficiency with marketing automation and CRM platforms (e.g. Hub Spot, Marketo), including campaign setup, lead nurturing workflows, and reporting.