Digital Marketing Manager; Hybrid - W Publishing

Overview

The W Publishing team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation.

We are looking for a Digital Marketing Manager to play a key role in shaping and executing W Publishing’s digital marketing strategy across frontlist and select backlist titles. This role is ideal for an experienced digital marketer who thrives in a fast-paced, ever-evolving landscape and enjoys blending big-picture strategy with hands-on execution.

Reporting to the Digital Marketing Director, the Digital Marketing Manager will help guide the strategic development of our digital marketing ecosystem while planning, executing, and optimizing campaigns that drive awareness, engagement, and sales. This position works collaboratively across the marketing team to ensure cohesive messaging and strong performance across all digital channels. In addition, this role supports select day-to-day administrative functions for the marketing team that keep campaigns running smoothly and effectively.

This is a hybrid position based out of our Nashville, TN office.

• Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
• Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, You Tube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
• Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
• Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
• Content calendar planning and creation for broader W Publishing channels and select authors.
• Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
• In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
• Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
• Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., Tik Tok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.

• Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.

Work Experience:

• 4-5 years of experience in digital marketing or a related field
• Experience supporting or leading product launches
• Demonstrated experience managing and optimizing digital marketing campaigns

Education: Bachelor’s degree in marketing, digital marketing, or a related field

Industry Knowledge

Required:

• Strong understanding of digital marketing fundamentals, including sales funnels, audience targeting, and performance optimization
• Ability to interpret data and adjust strategy based on performance insights

Preferred:

• Experience in a client-service or collaborative stakeholder-facing role
• Familiarity with book publishing or media-driven industries

Skills:

• Strong analytical mindset with experience making data-driven, metrics-based decisions
• Excellent written and verbal communication skills, with the ability to engage readers externally and collaborate effectively with internal teams, authors, and agents
• Proven ability to work cross-functionally within integrated marketing teams
• Technical proficiency across digital marketing tools and platforms, including SEO/SEM, email marketing, social media, and display advertising
• Familiarity with emerging platforms and trends, including Tik Tok, short-form video,…