Head of Instructor Acquisition

Head Of Instructor Acquisition

As our Head of Instructor Acquisition, you'll own and scale the top of the instructor funnel, driving awareness, affinity, and intent among the most compelling experts in tech and beyond. Your work will sit at the intersection of product marketing, GTM, sales and community, combining strategic positioning with premium storytelling and high-touch execution.

You'll deeply understand what motivates experts to teach on Maven, build narratives that make teaching feel inevitable, premium, and exciting, and activate a powerful ecosystem of operators, execs, creators, and thought leaders who expand our reach and reputation.

This is a senior, high-impact role ideal for someone who can zoom out to GTM strategy and positioning, then zoom in to craft a sharp landing page, run a high-quality industry event, or refine a GTM motion.

Your primary goal will be increasing the number of new, high quality instructors launching courses each month.

• Develop Maven's instructor-facing brand strategy, balancing aspiration with credibility
• Define our instructor value proposition across audience segments
• Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts

• Activate and nurture a vibrant community of influencers, advisors, creators, operators, and execs who refer and inspire future instructors
• Lead instructor-facing content strategy, including thought leadership, case studies, spotlight stories, and executive communications
• Own our presence in relevant industry communities, events, and networks (online and IRL)

• Scale high-quality inbound instructor interest
• Ideate, create and launch targeted campaigns, events, and partnerships that reach the right experts at the right time
• Constantly experiment, measure, and iterate on acquisition tactics and messaging

• Stay obsessively close to our instructor audience: their motivations, objections, workflows, and goals
• Lead qualitative and quantitative research to segment the market and refine targeting
• Translate insights into GTM strategies, onboarding flows, and product feedback

• 8+ years experience in marketing with a background in acquisition marketing, GTM, brand, and/or community
• A portfolio of work that demonstrates taste, storytelling, and strategic clarity
• Deep familiarity with the tech ecosystem, and strong relationships with operators, founders, and execs
• Fluency in both qualitative research and data-driven optimization
• Proven success launching new programs or products in early-stage or fast-moving environments
• Experience marketing to high-trust, high-bar audiences (e.g., execs, creators, consultants, advisors)
• Comfort operating with autonomy, speed, and high standards

Bonus:

• Background in the creator economy, expert platforms, edtech, or marketplaces
• Experience running events, building ambassador programs, or cultivating communities and partnerships

The instructors we attract will shape the future of learning. They're also the face of Maven in the public eye, in our courses, and in their professional circles. Building the Maven instructor brand isn't just about acquiring more teachers; it's about making Maven the platform of choice for the world's top minds.

If that challenge excites you, we'd love to meet you.

You will report to Mallory (VP, Growth) and work closely with Claire (Instructor Acquisition), as well as our product, design and marketing teams.

Maven is a small, high-trust, high-ownership team. We move fast, write often, and bias toward action. Everyone is hands-on from the founders to the newest hire. Expect direct feedback, collaborative thinking, and a culture that prizes clarity, impact, and creativity.

We are fully remote, with no-meeting Wednesdays and biannual company offsites. Join us to do the best work of your career, and help build the world's most dynamic expert-led learning brand.

$175k-$225k in salary, with strong benefits, and early-stage equity.

Salary is open to review based on candidate experience; please apply if you know you're a great candidate.

Remote; US time zone +/- 1hr