Senior Analyst

Founded in 1978, GS&F is an award-winning, fully integrated marketing and communications agency. GS&F delivers proven results for clients providing experienced marketing, creative, interactive, media, public relations and production specialists under one roof. GS&F staff numbers 80+ and our roster includes major regional, national and global clients. A fiercely independent agency, GS&F takes an audience-first approach to determine the path to each client’s most dramatic business potential.

We expose the truth and create an experience around it with this approach.

Most importantly, GS&F is a fully employed‑owned company. As a team member, you become an owner in the company.

GS&F is seeking a Senior Analyst who excels at transforming media, first party and site performance data into clear, compelling stories that influence strategy, creative, and media. In this role, you’ll blend hands‑on analysis with strategic insight, elevating client outcomes through measurement frameworks, thoughtful reporting, and audience‑first storytelling.

You’ll collaborate with Account Management, Strategy, UX, Development, Creative, and Media teams to connect ideas with meaningful impact. You’ll also help refine our analytics infrastructure, strengthen data operations, recommend the right tools and establish best practices that support our growing analytics discipline.

This role is ideal for someone who is highly analytical, collaborative, curious, and energized by solving complex problems.

You’ll likely need the following qualifications and experience to be successful in this role:

• 5–7+ years in marketing analytics, media analytics, or digital strategy.
• Bachelor’s degree in a related field; advanced degree a plus.
• Expertise analyzing multi‑channel media and site performance data.
• Strong working knowledge of Google Analytics, GTM, self‑serve media platforms, and visualization tools like Adverity or Tableau.
• Hands‑on experience with ETL tools, API‑driven data environments, and data schema design.
• Advanced Excel/Sheets skills and strong data QA capabilities.
• Knowledge of A/B testing, statistical methods, segmentation, and forecasting.

• Familiarity with syndicated research and audience insight tools.
• Experience with SQL, R, Python, or similar.
• Agency experience and direct client collaboration.

• Analyze cross‑channel performance (Web, Mobile, Search, Paid Social, Display, Email, Streaming) to identify trends and opportunities.
• Translate complex findings into clear insights and recommendations for internal teams and clients.
• Support measurement planning, KPI development, testing frameworks, forecasting, and benchmarking.
• Building a 360 data ecosystem from multiple sources.
• Partner with account, media, strategy, and creative teams during campaign planning and ideation.
• Contribute analytics support for new business, including insights and data visualizations.
• Help elevate internal analytics knowledge and processes.

• Lead or support tracking set‑up, QA, and tag management, including Google Tag Manager.
• Work within ETL environments to harmonize and clean multi‑channel data; identify workflow automation opportunities.
• Build dashboards and reporting templates using platforms like Adverity, Tableau, Looker, or Power
  
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• Conduct regular reporting, deep‑dive analyses, and ad hoc optimizations to guide budget and performance decisions.

• Provide thought leadership that advances our analytics capabilities and methodologies.
• Model strong communication, ethical data practices, and collaborative problem‑solving.

There is power in celebrating who we are. GS&F is committed to embracing and welcoming past, current and future employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio‑economic status, veteran status and other characteristics that make our employees unique. After all, diversity feeds the best friendships because…