Senior Associate, CenterWell Digital Marketing

Become a part of our caring community and help us put health first

We’re seeking a strategic digital marketing associate to help elevate Center Well’s digital presence and connect more seniors with personalized care. As Senior Associate, Digital you’ll own and execute digital strategies across key owned channels—website, email, SMS, and organic social—to drive awareness, engagement, and trust in an AGILE, fast‑paced environment.

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience‑first campaigns that drive engagement, conversion, and retention
• Ensure digital efforts are aligned with brand, business, and growth objectives
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
• Support organic social media planning and execution to foster community engagement
• Ensure all digital content reflects brand voice, values, and meets compliance standards
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
• Liaise with external agencies and vendors to support digital initiatives
• Coordinate cross‑functional efforts to ensure timely and high‑quality delivery
• Monitor KPIs across owned channels and compile performance reports
• Use consumer insights and performance data to inform strategy and ongoing optimization
• Report campaign results and business impact to key stakeholders

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
• 4+ years of experience in digital, with strong knowledge of website marketing
• Strong understanding of web sites, digital attribution, and user experience
• Proven success in developing and optimizing digital strategies
• Strong analytical, communication, and project management skills
• Results‑oriented leader with a passion for data‑driven decision‑making
• Knowledge of agile environments and cross‑functional collaboration

• Master’s degree or MBA
• Experience in healthcare, senior services, or multi‑site operations
• Familiarity with omnichannel marketing and audience segmentation
• Knowledge of HIPAA compliance and healthcare marketing regulations
• Experience working in agile PODs and applying agile principles to campaign development

Final date to receive applications: 01-19-2026

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.