Email Marketing Specialist

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At Southwestern Consulting, actions speak louder than words. Our values, strengths, and core beliefs shine through the actions of our people—our employees and contractors. We create a culture that elevates employees through professional development, transparency, and fun, so that we are empowered to treat our clients (past, present, and potential) with the same high level of care and thoughtfulness. Southwestern Consulting consists of three unique divisions, each with a focused mission that helps professionals take their business and life to the next level.

Southwestern Coaching – Elevate Sales;
Southwestern Training – Elevate Performance;
Southwestern Speakers – Elevate Events.

The Email Marketing Specialist is responsible for owning and executing Southwestern Consulting’s email marketing strategy across the full customer lifecycle. This position plays a critical role in lead nurturing, client retention, product launches, and revenue enablement by delivering timely, relevant, and data‑driven email communications. The Email Marketing Specialist will collaborate closely with Marketing, Sales, Product, and Customer Experience teams to verify email campaigns align with business objectives and deliver measurable results.

This position reports to the Senior Director of Marketing and provides excellent customer service to team members and customers while demonstrating the company values and supporting the mission.

• Own the strategy, execution, and optimization of all email marketing campaigns across multiple business lines
• Build, manage, and maintain advanced segmentation lists based on behavior, lifecycle stage, engagement, products, and CRM data
• Develop and execute automated email workflows, nurture campaigns, and drip sequences within Hub Spot or similar platforms
• Write, edit, and optimize high‑converting email copy aligned with brand voice, audience intent, and campaign goals
• Collaborate with Salesforce administrators to ensure accurate data syncing, list integrity, and lifecycle tracking
• Partner with Product, Sales, and Customer Success teams to support launches, promotions, renewals, and retention efforts
• Monitor email performance metrics including open rates, click‑through rates, conversions, and engagement scores
• Analyze performance metrics and campaign results to provide actionable insights and recommendations for continuous improvement
• Conduct A/B testing on subject lines, content, CTAs, and send timing to continuously improve performance
• Maintain email compliance best practices (CAN‑SPAM, GDPR, opt‑in management, and deliverability standards)
• Document processes, workflows, and best practices to support scalability and consistency
• Coordinate with internal stakeholders, including sales, product development, and operations teams, to integrate marketing strategies and deliver cohesive campaigns
• Establish and maintain strong relationships with external partners, vendors, and industry influencers to support marketing initiatives and leverage new opportunities
• Ensure that all marketing materials and communications are on‑brand, consistent, and effectively support the company's strategic goals
• Perform other duties as assigned

• Bachelor’s degree in marketing related field or equivalent work experience
• 3 years of experience in hands‑on email marketing in a professional services environment
• Advanced experience with Hub Spot (or similar platforms such as Marketo, Pardot, or Active Campaign)
• Strong working knowledge of Salesforce and CRM‑driven segmentation
• Proven expertise in building segmentation lists, workflows, and automation logic
• Exceptional email copywriting skills with the ability to adapt tone for different audiences and objectives
• Strong analytical skills with experience interpreting campaign performance and making data‑driven decisions
• High attention to detail with strong organizational and project management skills
• Ability to manage multiple campaigns simultaneously while meeting deadlines
• Collaborative mindset with…