Digital Marketing Consultant - Marketing Cloud

Digital Marketing Consultant - Marketing Cloud

Apply for the Digital Marketing Consultant - Marketing Cloud role at Caterpillar Inc.

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Technology, Digital and Data

Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural gas engines, industrial gas turbines and diesel‑electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa.

Visit  to learn more about Cat Financial.

• This role partners closely with business units, IT, and Cat Digital to deliver seamless digital experiences and communications that support customer engagement, lifecycle marketing, and operational efficiency. This role will directly influence how customers engage with Cat Financial throughout their lifecycle — from onboarding to renewal.

• Partner with internal stakeholders to plan marketing automation activities, gather requirements, develop UX prototypes, and partner with development teams to deliver automated digital experiences.
• Support agile sprint planning, backlog refinement, testing, and deployment activities for digital products and campaigns.
• Contribute to policies and practices for product design, training, documentation, and problem resolution.
• Support the execution of marketing technology initiatives from the product roadmap and communicate business requirements to delivery partners.
• Ensure alignment with enterprise data governance, security, and compliance standards.

• Degree in Marketing and/or Communications or equivalent experience desired

• Customer Focus:
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Effectiveness Measurement:
  Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Products and Services:
  Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
• Creativity:
  Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications:
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management:
  Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Digital Marketing:
  Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

• Email Campaign Development & Journey Automation – Strong background in building, executing, and optimizing email campaigns while tracking customer journeys.
• Technical Marketing Mindset – Ability to blend marketing strategy with technology to deliver impactful campaigns.
• Strategic Thinking – Skilled at aligning marketing initiatives with business objectives and driving…