Agency Marketing Architect

Join to apply for the Agency Marketing Architect role at Avani Media
.

Hi there! We are Avani Media. We are dedicated to crafting efficient and creative demand generation programs while forging integrated relationships with our clients. From market strategy to program management and execution, we help our B2B Technology clients get in front of their potential customers across multiple digital platforms and channels.

Avani Media was recently named to the Inc. 5000's list of America's Fastest-Growing Private Companies. We are based in Nashville, Tennessee with a diverse workforce spread across the country, clients all over the world, and vendor partners in every region.

Technology Advice recently acquired Avani Media, now operating as the Agency division. Avani Media specializes in digital advertising, marketing, and lead generation for B2B technology companies, helping drive measurable pipeline and revenue through data-driven strategies. As part of Technology Advice, Avani Media delivers comprehensive agency services to both internal stakeholders and external clients, supporting a diverse portfolio ranging from emerging startups to established technology brands.

We are committed to building a collaborative, inclusive environment where high-impact work and professional growth go hand in hand.

We are hiring an Agency Marketing Architect who thinks like a seller. This person builds strong partner relationships and translates those partnerships into compelling, high-converting proposals that win business.

Location:

United States

• Build and deepen relationships with publishers, platforms, and media/tech partners aligned to Avani's service lines (partnered media, lead gen, sponsored content, paid media).
• Serve as a key contact for partner program development, including inventory access, audience options, pricing structures, targeting capabilities, and performance benchmarks.
• Identify and secure preferred pricing, custom packages, and partnership opportunities that improve proposal competitiveness and commercial outcomes.
• Maintain a strong understanding of the partner ecosystem, including what is performing, where to place spend, which partners are innovating, and how Avani can differentiate in market.

• Own the development of client-facing proposals that clearly articulate:
  • Business goals and success criteria, including pipeline, leads, awareness, and ABM
  • Channel and partner strategy, including what will run, why it was selected, and expected outcomes
  • Budget allocation, benchmarks, and forecast assumptions
  • Audience strategy and targeting approach
  • Measurement framework, KPIs, and optimization plan
• Build value-driven, conversion-focused proposal narratives that support sales and leadership in winning new business.
• Create and maintain repeatable proposal assets, including partner one-sheets, pricing frameworks, case study summaries, pitch templates, and differentiators.

• Develop cross-channel media plans aligned to Avani's full-funnel approach across paid social, paid search, programmatic, and partnered media.
• Collaborate with internal teams to ensure plans are executable, measurable, and aligned to client objectives.
• Provide light post-launch support through performance insights, optimization recommendations, and learnings that support renewals and upsell opportunities.

• Work closely with the President on partner strategy, proposal standards, and go-to-market improvements.
• Coordinate with sales and client teams to gather inputs, manage timelines, and deliver proposals on schedule.
• Continuously improve proposal workflows to increase speed, quality, and close-rate impact.

• 3 - 6 years of experience in media planning, partnerships, proposal strategy, or digital advertising. Agency experience supporting pre-sales efforts is preferred.
• Strong understanding of digital media, including paid social, paid search, programmatic, and publisher-driven programs. Experience supporting B2B marketing or lead generation programs is preferred.
• Proven ability to build relationships with external partners and communicate confidently. Strong proposal and writing skills with the ability to produce polished, client-ready deliverables.
• Commercial mindset with comfort evaluating pricing, competitiveness, and what wins business.
• Highly organized and able to manage multiple proposal timelines and partner relationships simultaneously.
• Clear communicator who can synthesize complex offerings into concise, compelling recommendations.
• Familiarity with media pricing models, deal negotiation, and package creation.
• Comfort with performance measurement, attribution concepts, and reporting insights.

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI…