Digital Optimization Manager

Who You'll Work With

Client Group Overview

The Client Group has a presence in the Americas, Europe, Asia and Australia, and is composed of five main areas:

• Sales & Client Services works with financial intermediaries and institutions to offer diversified investment solutions that help clients build and preserve their wealth
• Business Development is a conduit to the firm’s investment teams and supports our clients and internal business partners through investment-platform and product content, messaging, competitive analysis and education
• Product Strategy & Development designs, develops and manages the firm’s global lineup of investment services and considers clients’ evolving needs to identify new opportunities
• Marketing promotes the firm and its services by creating, packaging and distributing content and messaging to engage diverse audiences through digital platforms and initiatives, strategic campaigns, and events
• Business Transformation looks to evolve and scale our business, leveragingdigital and data, todrive top-line growth and improve profitability

What You ll Do:

We believe that what works today, might not work tomorrow; that technology is not a silver bullet and operationalizing technology is where the rubber meets the road; that insights are part science AND part art; that disproving a hypothesis is as important as proving it; and that a digital ecosystem is a living entity and is never done. We are looking for a strategic mind with a passion for digital to continually optimize the B2B Digital Experience and deliver measurable business value.

The marketing technology stack has accelerated in recent years with the addition of Marketo and Adobe Marketing Cloud (Experience Manager, Target, Analytics) alongside a build out of Salesforce CRM. With the availability of integrated data across these platforms, continuous improvement must be operationalized. This role helps in that mission.

The Digital Optimization Manager will be responsible for the planning and execution of a data-informed content strategy that enhances our organize SEO and AI search results, we well as promote best practices across all digital channel delivery. This role sits within the Digital Marketing and Operations Team, specifically with the Strategy Delivery arm, which is collectively responsible for management, requirements and on time delivery of global marketing digital efforts.

The candidate will interact with internal Marketing teams, Editorial, Creative & UX, Digital Agencies and Vendors, Digital Development, IT, and Global Brand to define, align and execute against a learning agenda designed to continually optimize and personalize the digital experience to achieve business objectives.

• Partner with Channel Marketing Teams: Serve as a trusted advisor to regional and global marketing partners, embedding digital expertise into campaign planning, execution, and optimization.
• Project Ownership: Independently plan, coordinate, and lead concurrent campaign and alignment projects, ensuring stakeholder needs are met and digital opportunities are fully leveraged.
• Platform Optimization: Execute and optimize initiatives across platforms including Adobe Experience Manager (AEM), Bright Edge, Adobe Analytics, Marketo, and Hearsay.
• SEO and Analytics: Drive search optimization strategies and use web analytics to uncover insights, measure performance, and recommend actionable improvements.
• Data Driven Decision Making: Use a mix of qualitative, quantitative, and competitor data to guide marketing stakeholders in campaign decisions. Connecting and reviewing data to tell a story, pointing out trends and reporting out on the success of a campaign and/or channel performance
• Influence Without Authority: Build strong relationships across functions and levels, influencing stakeholders in a large, matrixed environment without direct authority.
• Cross-Functional Collaboration: Partner across Content, Creative, UX, Development, IT, and Brand to ensure digital technology is seamlessly integrated into broader marketing strategies.
• Testing and Learning: Lead A/B testing and optimization initiatives; document results, share learnings, and…