Catering Sales Manager

Herschend is seeking an innovative and attentive Catering Sales Manager to help lead our newest hospitality venture, Dolly Parton’s Song Teller Hotel, located in the heart of Downtown Nashville. The ideal candidate is passionate about hospitality, takes a creative approach to sales initiatives and exhibits extraordinary leadership skills. This role serves as an enthusiastic ambassador for the property, deeply values community engagement, and is committed to delivering memorable experiences for both guests and team members every time.

Inspired by Dolly Parton's epic career and trailblazing spirit, Song Teller Hotel in Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.

The Catering Sales Manager will play a key role in the pre-opening sales efforts of Dolly Parton’s Song Teller Hotel, a one-of-a-kind destination featuring 245 guest rooms, two food & beverage entertainment venues, a market, and Dolly Parton’s Museum. The Catering Sales Manager is responsible for generating catering revenue through proactive sales strategies in traditional meeting spaces, a performance venue, and various unique hotel outlets.

This role focuses on securing business in key market segments through client relationship development, such as social, corporate, and association events, while coordinating details and menus for clients that hit all the right notes. To achieve success in this role, one must drive results while adhering to our Hearts hospitality culture. The Catering Sales Manager works collaboratively with marketing, revenue, and operations teams to ensure sales initiatives are aligned with the hotel’s strategic goals—creating events that feel seamless, special, and unmistakably Song Teller.

After all, around here, every great gathering deserves a little sparkle and a story worth telling.

Song Teller Hotel Nashville is more than just a place to rest your head; it’s a hub of music, style, and hospitality designed the Dolly way. Sprinkled with glamour, artistic surprises, and a sense of humor, it’s an experience as unforgettable as the entertainer herself. Song Teller Hotel celebrates the people, talent, and setting of the destination, weaving the local music and culinary scenes together.

So come experience the unique charm and hospitality that could only be created by the iconic hostess herself!

Summary of Essential Functions & Responsibilities

• Serve as the primary contact for all catering clients from proposal through post-event follow-up.
• Develop and implement sales strategies to attract group events and corporate business in alignment with banquet and catering revenue targets.
• Conduct outbound sales calls, site inspections, and client meetings to build relationships and generate new leads.
• Leverage digital tools, local market intelligence, and competitor insights to target high-value segments.
• Manage assigned accounts and cultivate long-term partnerships by understanding client needs and offering tailored solutions.
• Ensure timely response to all RFPs and other leads/inquiries. Prepare proposals and/or contracts advising prospective customers of hotel room and/or meeting space availability and quoting rates.
• Attend and participate in the weekly hotel BEO meetings.
• Develop detailed proposals, contracts, and Banquet Event Orders (BEOs) that capture all event specifications — floor plans, menus, setup, décor, and timing.
• Collaborate with the Events, Banquets, and Operations teams to ensure smooth execution of group stays and special events.
• Accountable for prospecting goals and closing on assigned accounts/territory to positively impact group room revenue, banquet, and catering revenues.
• Responsible for the direct booking and re-booking of group rooms for various clients. Maximize profitability and revenue of the resort by upselling to achieve sales goals.
• Develop strategies to meet or exceed personal booking goals, evolving strategies as necessary.
• Maintain current knowledge of competitors and competitive markets to effectively sell against the competition and achieve positive…