Sr. Director of Strategic Enrollment Management

The Senior Director of Strategic Enrollment Management is a key leadership role within Vanderbilt’s Peabody College. This position is responsible for developing and executing innovative, data-driven strategies for recruitment, admissions, and financial aid across the college’s professional and graduate programs, both on campus and online. The Senior Director will have the primary responsibility in attracting and enrolling highly qualified students into the college’s current 23 professional master’s and doctoral programs (M.Ed.

and Ed.D.) including any new programs launched, and a secondary responsibility in supporting recruitment efforts in the Ph.D. programs. The Senior Director will leverage analytics to model, interpret, and project enrollment trends that inform strategic decision-making across multiple professional programs. The Senior Director provides overall leadership and coordination for all enrollment management activities, including marketing, recruitment, admissions, and financial aid.

Reporting to the Assistant Dean for Strategic Enrollment Management in Peabody College of education and human development, this role works closely with key Dean’s office and campus partners, including Peabody’s Professional and Academic Services, Admissions and Enrollment and Marketing teams, and the University Enrollment Affairs (UEA) team. The role is highly collaborative and is expected to meet with the Vice Provost of Enrollment Affairs and the UEA leadership team consisting of the Director of Analytics and Enrollment Strategy, Office of Student Financial Aid and Scholarships, Office of Student Accounts, Data and Strategic Analytics (DSA), Process and Solution Implementations (PSI), University Registrar’s Office (URO), and others as appropriate to ensure the accessibility and quality of the data supporting decision-making.

The Senior Director serves as the expert in enrollment management for multiple on campus and online professional master’s and EdD programs in Peabody College, with a strategic understanding of how enrollment analytics support student recruitment, success, retention, and tuition revenue.

Key responsibilities include:

• Develop and implement data-driven strategies to manage and project enrollments across professional programs with an emphasis on enrollment growth.
• Support the development and launch of new professional master’s programs through

detailed market analysis, price analysis, and marketing and recruiting strategic planning.

• Provide timely data and analysis to support college leadership in strategic decision-making and continuous process improvement.
• Analyze enrollment trends, build forecasting models, and evaluate recruitment outcomes through regular and ad hoc reporting.

The Senior Director is charged with advancing Peabody College of education and human Development to the next level of strategic enrollment planning through data-informed analytics and strategic planning.

Peabody College is a world-class college of education and human development consistently ranked among the top 10 graduate schools of education in the nation by U.S. News & World Report. Its mission is to enhance the human condition by creating knowledge about learning and development in their social contexts, by translating discoveries into more effective practice and policy, and by preparing leaders who will generate positive change throughout the nation and the world.

The college’s five departments include Human and Organizational Development (HOD), Leadership, Policy and Organizations (LPO), Psychology and Human Development (PHD), Special Education (SPED), and Teaching and Learning (DTL). Vanderbilt degrees offered by Peabody include the bachelor of science, master of education, master of public policy, master of science, doctor of education, and doctor of philosophy. Peabody serves more than 2,800 students, both on campus and online, with a full- and part-time faculty of 270.

In addition, the college is developing the Peabody Leadership Institute, which will launch new virtual, hybrid, and short-term non-degree certificates and programs that meet an…