National Category Insights Manager

National Category Insights Manager

Black Rifle Coffee Company is a veteran-founded company that serves premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.

Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.

Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

The National Category Insights Manager supports category leadership by applying syndicated data and customer insights to drive category growth across key retail channels. This role partners with Sales, Marketing, Revenue Growth, working within the Insights COE to build compelling category stories for retailers, inform line reviews, and support channel strategies. The ideal candidate brings hands‑on experience working with Nielsen or Circana and strong presentation skills with retail customers.

This role will help translate insights into strategies that expand distribution, improve shelf execution, and support innovation across the portfolio.

• Analyze syndicated data, shopper trends, and competitive performance.
• Develop insights that support account strategies and category recommendations.
• Support line review storytelling and help build the national narrative that can be customized by customer.
• Present category insights and recommendations to key retail partners.
• Support customer business planning with clear, data‑driven insights.
• Partner with Sales to prepare selling decks, assortment proposals, and shelf strategies.
• Track category performance across channels using syndicated and internal data.
• Identify distribution, market share, velocity, and pricing opportunities.
• Support reporting needs for Sales and Revenue Growth Management.
• Work within Insights COE to align methodologies and reporting.
• Coordinate with Channel and Customer teams to apply insights to execution.
• Support innovation validation efforts by providing category context and macro trends.
• Be resourceful in building insights and stories using limited or incomplete data.
• Recommend practical solutions grounded in the realities of customer environments.

• Bachelor’s degree in business, marketing, analytics, or related field.
• 4–6 years experience in Category Management or CPG insights.
• Proficiency with Nielsen or Circana platforms.
• Experience presenting directly to retailers in formal and informal settings.
• Strong analytical skills and ability to simplify data for action.
• Ability to work independently, adapt quickly, and operate in fast‑paced growth environment.

This is a full‑time position and may require long hours and may require weekend and night work per events.

• Travel Requirements: 25%
• While performing the duties of this job, the employee is regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
• Specific vision abilities required by this job include close vision requirements due to computer work.
• Light to moderate lifting is required.
• Ability to uphold the stress of traveling.
• Regular, predictable attendance is required; including quarter‑driven hours as business demands dictate.
• Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
• Ability to work in a confined area.
• Ability to sit at a computer terminal for an extended period of time.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.