Principal Product Marketing Manager

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Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.

Enterprises, financial institutions, and developers use Circle to power trusted, internet‑scale financial innovation. Learn more at

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we’re expanding into some of the world’s strongest jurisdictions. Speed and efficiency are motivators for our success, and our employees live by our company values:
High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

We are looking for a highly motivated, strategic, and experienced Product Marketing Manager to lead go‑to‑market strategy and execution for Circle’s payments products.

• Partner closely with product, business development, and marketing teams to bring new global payment products and solutions to market, focusing on the intersection of traditional finance and onchain programmable payments powered by stable coins.
• Operate independently in fast‑paced, ambiguous environments while maintaining strategic thinking and hands‑on execution.
• Transform complex concepts into clear narratives and position assets effectively.

• Collaborate cross‑functionally with product managers, marketers, and customer‑facing teams to develop, position, and launch products globally.
• Drive go‑to‑market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
• Craft compelling narratives and packaging to drive customer engagement, differentiation, and long‑term growth.
• Lead competitive intelligence efforts, providing in‑depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition.
• Develop data‑driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
• Steer high‑impact strategic initiatives, driving cross‑functional projects that shape the company’s direction and market influence.

• B2B GTM expertise: 8+ years in B2B Product Marketing or an equivalent role owned with GTM strategy and execution.
• Domain knowledge: 4+ years of experience in fintech, payments, or financial services with the ability to quickly ramp up and apply insights to product and GTM strategies.
• Blockchain & fintech understanding:
  Solid grasp of blockchain fundamentals, stable coins, payments infrastructure, and crypto rails.
• Growth mindset & agility:
  Approach challenges with curiosity and resilience, continuously learning and adapting to change.
• Customer‑centric, technical storyteller:
  Excel at turning complexity into clarity, developing positioning and messaging that resonate with customers and stakeholders.
• Proactive team player:
  Work well independently and thrive in collaborative teams, identifying needs, communicating clearly, and driving execution.
• Cross‑functional collaboration:
  Build strong relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.
• Strategic thinking:
  Partner with product to shape roadmap priorities by synthesizing market trends, competitor movements and customer feedback within a focused domain.

Base Pay Range: $185,000 - $237,500

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E‑Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to  for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.