Director, National Sales - Penfolds

Job Description

Boldly Cultivating ()

About Us

Treasury Wine Estates (TWE) is one of the world's largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company - known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, .

Key Responsibilities

• Lead sales strategy and execution across the U.S., with a focus fine wine brand building.
• Build budgets that align with strategy and manage expenses accordingly.
• Act as a strategic partner to Senior Leadership to develop and execute business plans.
• Collaborate with Sales and Marketing to establish pricing strategies and investment plans.
• Conduct routine sales activities including market visits, trade shows, dinners, and events.
• Cultivate strong relationships with key distributor personnel and luxury accounts.
• Develop and manage account target lists, drive distribution, track account activity, and ensure cross-functional alignment.
• Provide market feedback to Senior Leadership.
• Leverage sales data and strategic insights to develop action plans.
• Conduct and report weekly, monthly and fiscal year performance.

About you

• Bachelor's degree required; MBA or equivalent business qualification preferred.
• Minimum 10 years of progressive sales leadership experience in the wine and spirits industry, with a strong emphasis on luxury and fine wine brand building.
• Proven track record in developing and executing strategic sales plans across multiple markets, ideally in Canada and the U.S..
• Managed distributor relationships and key accounts with demonstrated ability to drive volume, distribution, and profitability.
• Understanding of North American trade dynamics - pricing strategies, market investment, and regulatory environments.
• Exceptional ability to influence stakeholders at all levels.
• Experience in market analysis, budgeting, and performance tracking.
• Ability to develop and execute long-term sales strategies.
• Understanding of P&L management, pricing strategies, and market investment planning.
• Ability to stay current with luxury wine market insight and purchasing behaviors across the U.S.
• Skilled in relationship management with executives, distributors, restaurant owners, sommeliers, and buying managers.
• Outstanding written, verbal, presentation skills.
• Ability to lead diverse teams, foster collaboration, and drive performance.
• Polished, trustworthy, and confident leader who embraces feedback and maintains humility.
• Presents brand with style, elegance, and professionalism, embodying the luxury positioning of Penfolds.
• Comfortable navigating cross-border business environments and travel logistics.
• Proficient in interpreting sales data, market analysis, and performance metrics to inform decision-making.
• Deep knowledge of wine, regions, and industry terminology.
• Proficiency in CRM systems and sales reporting tools.
• Willingness and ability to travel a minimum of one week per month

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world's most desirable wines through our generous employee product allowance
• Competitive benefits package including:
  Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your "TWEforME Day" - a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and well-being initiatives. To find out more, .

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.

Apply Today!

The base salary range listed ($127k - $180k) reflects the expected range for this role across all U.S. locations. Actual compensation will be determined based on factors including, but not…