Assistant Manager- Hospitality & Sales

Visitor Center Management

• In conjunction with the Manager, lead and direct the activities of the Visitor Center team to achieve Hospitality/Direct Business priorities: brand experience, consumer acquisition, wine club conversion, profit generation, and customer satisfaction.
• Act as the primary counterpart to marketing to ensure we are delivering branded experiences, rich in storytelling and hold the highest standards in hospitality. This includes assisting in the launch of any new tasting or tour experiences in the Visitor Center.
• Provide necessary oversight of the team to ensure they stay consistent with brand messaging, experience expectations for each guest and their sales and club conversion targets.
• Support daily business functions, including floor management and opening and closing procedures.
• Respond to customer requests, suggestions, or complaints.
• Deeply understand business objectives and contribute to the idea generation for growth and profit in the direct-to-consumer business.

• Manage the supervisors and ensure they are accountable on delivering on their collective and individual responsibilities.
• Address and appraise performance, identifying development opportunities.
• Lead the team to meet or exceed sales goals based on annual budget, communicating daily sales goals and results.
• Communicate with staff, providing ongoing feedback to ensure they operate according to standards for professionalism, customer service, sales expectations and that company policies and procedures are followed.
• Participate/and lead in activities that foster a cohesive and productive team environment.
• Establish an atmosphere of teamwork and positive employee relations.
• Responsible for the staffing and development of direct reports:
• Process annual evaluations
• Develop ongoing incentive programs for direct sales team
• Develop and participate in ongoing training

• Oversee all operational documentation (training manuals, procedures, training logs), working with the manager to ensure all items are up to date or created as needed.
• Onboard new employees along with their 30/60/90‑day milestones to ensure a comprehensive new hire journey and on an ongoing basis continue the wine and brand education training program.
• Ensure VC staff are trained on the Mumm Napa brand pillars and advance their wine knowledge to provide consumers with a consistent, memorable experience.

• Host and/or manage trade visits, ensuring experiences are aligned with sales team and distributor goals. Trade guests include but are not limited to internal employees, media, restaurant and wine shop owners, managers, and buyers; distributors and importers; friends (i.e., customers) of restaurants and wine shops; and occasionally restaurant staff and friends.

• Process weekly payroll, the scheduling and time off requests for the Visitor Center team.
• Track and evaluate staffing needs in relation to forecasted visitation and the labor efficiencies as it pertains to scheduling for the Visitor Center.

Position works under the direction of the VC Manager. Communication can include sensitive information requiring complete confidentiality and discretion in dealings and contacts. Decisions impact the group and organization as a whole.

• Bachelor’s degree or equivalent in experience and training preferred. College‑level marketing courses, wine courses or other relevant training, a plus.
• 1‑2 years Tasting Room Management experience, including inventory and people‑management, required, preferably at a high‑volume tasting room.
• 3‑5 years of supervisory experience required.
• Bilingual, English‑any other language, a plus.
• Must be at least 21 years of age.
• Must be highly organized and able to multi‑task.
• Basic to advanced knowledge of wine, including knowledge of viticulture and winemaking.
• Budgeting and sales forecasting/analysis experience.
• Proficient in MS Office programs, including excel.
• Excellent written and verbal communication skills.
• Proven ability to effectively train and manage staff.
• Working weekends and holidays is required and some evenings.

• Bilingual, English‑any other language, a plus.