Hospitality & Events Manager

Overview

Serve as the Manager across our guest experiences driving planning and performance across three core areas: (1) Team management to drive engagement and excellence in hospitality and performance (2) Business growth – support brand strategy and annual growth targets (3) Operational Management – ensure profit driving while delivering quality brand experiences for consumers, club members and trade.

• Visionary leadership and management of hospitality staff and guest experience.
• Staff hiring, orientation, onboarding and management of ongoing training curriculum. Manage annual training programming in order to deliver best in class consumer and trade experiences.
• Oversee organization structure and efficient delegation of duties.
• Ongoing performance discussions and evaluations based on hospitality, brand storytelling, wine knowledge, sales productivity, club conversion, company policies and teamwork.
• Payroll and commissions calculations for full time and part time employees.
• Assessment of incentive programs for direct sales team.
• Consistent and effective communication of safety topics, sales goals, pricing, product releases and marketing promotions to staff on a daily basis.
• Communication can include sensitive information requiring complete confidentiality and discretion in dealings and contacts. Decisions impact the group and organization as a whole.

• Business ownership to deliver annual sales plan and P&L targets.
• Lead and direct all activities related to running the Visitor Center and achieving Hospitality/Direct-to-Consumer business priorities: guest experience, brand storytelling, consumer acquisition, club conversion, profit generation, event revenue targets, innovating for future growth, and employee satisfaction and development.
• Deliver business reviews with management team and cross-functional as necessary. Lead monthly financial reviews of business performance. Evaluate Visitor Center sales performance, identifying opportunities and risks.
• Ensure our staff members are trained as brand and wine experts, equipped to deliver our unique and differentiated brand story with guests and deliver exceptional tasting and event experiences.

• Safety management by leading and enforcing the Company’s sustainability policies, standards, training and procedures>
• Manage daily business functions, including consistent opening and closing procedures for each business day.
• Support in the execution of marketing plans that increase the number of visitors, spend per person and convert visitors to loyal customers via specialty programs like the Wine Club.
• Execution of codified operational model/playbook.
• Ensure that the POS system is maintained accurately and kept updated with inventory and transaction changes.
• Control and accurately manage on-site wine inventory.
• Maintain compliance at all times with use permit, food & safety health codes and responsible hosting requirements.
• Assist as needed in the tasting room, to coach employees, observe and manage operational efficiencies and host guests.
• Monitor and respond to customer requests, suggestions, or complaints at the winery or posted to social media review outlets (Yelp, Trip Advisor, etc).
• Planning, execution of events for trade and consumers using creative and organizational talents to ensure each function is executed with the highest level of detail. Arrange details with customer, including wine sections, food pairings, musical entertainment, ambience pieces, and rental equipment where appropriate. Serve as the creative eye for all events, as well as facilitator of budgets, staffing, expenditures, and the proper coding of these expenses.
• Performs all related duties as assigned.

• Bachelor's Degree in Marketing, Tourism, Recreation, etc.
• 8-10 years Tasting Room Management experience, including inventory and people-management, required, preferably at a high-volume tasting room.
• Excellent hospitality, sales, and communication skills.
• Strong business acumen, P&L management, ability to conduct financial analysis and track KPIs.
• Must be highly organized, able to…