Media Executive; Asso - Wmbf

Job Summary

WMBF-TV, the NBC affiliate in Myrtle Beach, SC, is seeking a self-motivated Senior Media Executive to join our sales team and drive revenue in the market. This position will be responsible for growing existing regional agency accounts for WMBF News and our full suite of digital media products. The ideal candidate should have prior experience working with or inside advertising agencies.

• Service existing agency accounts and create sales opportunities specific to each client.
• Assist the sales manager in growing agency TV and Digital revenue share.
• Grow & retain agency accounts by understanding client KPIs.
• Assist in the production of the client's needs and act as a liaison with all departments.
• Research strategies and rating projections to utilize in client avails and proposals effectively.
• Accurately forecast agency account revenue weekly.
• Process all functions of broadcast accounts, including electronic order entry, makegoods, etc.
• Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly, quarterly, and annual basis.

• Prior media sales or advertising agency experience is required.
• Bachelor’s degree in business, marketing, advertising, or a related field is preferred.
• Wide Orbit and MS Office applications experience is required.
• Knowledge of general marketing practices and exceptional written communication skills.
• Negotiation skills are required.
• Attention to detail, willingness to learn new skills and software.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.