Manager, Brand Partnerships and Media Activation

Overview

TITLE: Manager, Brand Partnerships and Media Activation

CLASSIFICATION: Exempt

LOCATION: Myrtle Beach, SC

ABOUT GOLF TOURISM SOLUTIONS (GTS):

We believe there’s magic in a Myrtle Beach golf experience. Through progressive marketing, world-class events, innovative technology, industry research and our membership, we collectively promote, elevate, and advance the Golf Capital of the World®.

Our efforts are designed around five interconnected areas of focus:

• Marketing
• Events
• Technology
• Research
• Membership

As a key member of the Marketing team, the Manager, Brand Partnerships and Media Activation will collaborate and contribute to the end-to-end strategy, and own the execution, and optimization of all paid and earned media efforts. This role is also responsible for helping to develop and serving as the primary relationship lead for key marketing services clients and brand partners, ensuring strategic alignment and maximum value delivery for high-impact activations.

You will report to the GTS Director of Marketing.

• A passion for creating clear, concise, and impactful communications.
• A passion for travel, hospitality, entertainment, golf, and golf lifestyle culture.
• A passion for integrated marketing perfection.
• Truly believe that no job is too small or too big.
• Have a can-do demeanor and desire to succeed and learn.
• A colleague who wants to know what others are working on and also wants to help.
• Enjoys coming up with fun ideas and bringing them to life.
• A sense of humor and the ability to tell a good story (we like to laugh).
• Thrives under pressure and exceptional at problem solving and creative solutions.
• A go-getter, you demonstrate initiative and take-on new challenges.
• Mature and committed to leading by example.
• Possesses excellent organizational skills and attention to detail.
• Bachelor’s degree in marketing, business, or equivalent experience.
• 3+ years in a related field with proven experience in strategic marketing, media management, and partnership development.
• Proficiency with Google Workspace, Microsoft Office Suite, AI proficient, email marketing, social media, and paid media platforms (basic creative design a plus).
• Occasionally work outside in weather conditions, weekends and extended hours during

• Develop, execute, and manage the performance of all paid media campaigns across key channels (digital, print, radio, OTT, OOH, etc.) to drive impact.
• Establish detailed, complex reporting frameworks to analyze ROI.
• Oversee earned media strategy development process, including the management of agencies and the drafting and distribution of press releases for maximum brand exposure.

• Assist Executive Director and Director of Marketing with the development of key marketing services clients and brand partnerships.
• Act as the strategic communication and engagement point person to marketing services clients and brand partners.
• Assist in tactical services as needed.
• Design and lead the execution of integrated marketing activation plans, ensuring partner deliverables are met and partnership value is optimized (LTV, trial-to-subscription).
• Organize and execute partner-related relationship management events (golf outings).
• Assist in the recruiting of new partners for Play Golf Myrtle Beach.

• Establish and manage operations, systems, and corresponding documentation for effective project management.
• Create and manage budgets and financial reconciliation for all media and client programs.
• Assist with the preparation of scorecards and comprehensive reports that convey the achieved value and success of marketing efforts to stakeholders and partners.
• Support other marketing related or organizational activities as needed.

• Salary range commensurate with experience and qualifications.
• Company supported medical, dental and disability insurance.
• 401K retirement plan with company contribution.
• Paid vacation, holidays, and sick leave.
• Performance bonus eligible.
• Company supported cell phone plan.

Golf Tourism Solutions is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.