Maritime & Mercantile International (MMI) and Emirates Leisure Retail (ELR), subsidiaries of the Emirates Group, are industry leaders committed to world-class service and exceptional customer experiences. MMI is a global powerhouse in beverage distribution and retail, serving 30+ countries. As a trusted supplier of premium beverages, MMI offers an extensive selection of fine wines, spirits, and specialty drinks through its vast network.
ELR operates over 300 outlets worldwide featuring renowned brands like Costa Coffee UAE and Pret A Manger.
Reporting to the Sales & Marketing Manager in Oman, the KAM will be responsible to coordinate, develop and implement business strategy for the On-Trade sales channel to achieve budgeted contribution and grow market share. Establish and build customer relationships, manage key accounts, host and execute events and proactively seek out opportunities to grow existing business to drive growth. The successful applicant will need to demonstrate customer focus, leadership, teamwork and excellent communication skills.
Knowledge of wines and spirits selling and WSET qualification is essential.
- Drive budgeted revenue and profit targets within budgeted cost parameters across the assigned territory by building strong business relationships with key customers.
- Embrace OUA’s On Trade strategic initiatives ensuring that key brand distribution, volume and activation targets are achieved consistently.
- Update and utilize the Customer Relationship Management (CRM) system to ensure that all opportunities are identified to maximize business opportunity in line with the quarterly pre-agreed account objectives and KPI’s.
- Work closely with the key category managers across the spirits, wine and beer teams ensuring that all activations and promotions are implemented within the set time parameters across market segmentation.
- Ensure coverage across key territories by effective journey planning, through objective led call frequency.
- Accurately forecast key SKUs at customer level, ensuring that out-of-stock scenarios are avoided wherever possible.
- Possess a passion and understanding of wine and spirits allowing the job holder to maximize OUA’s share of key outlet wine lists at relevant price points.
- To lead the successful negotiation of key account contracts driving the relevant area’s revenue, margin and market share.
- Conduct quarterly reviews for key accounts, communicating trends in the market place and identifying new opportunity to drive business for all concerned parties, in a consultative manner.
- 2-3 years’ wine selling experience
- 3 years’ Key Account Management experience
- Strong commercial acumen
- Analytical thinking and a proven track record translating this into planning
- WSET 2 or equivalent globally recognized level of training
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