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General Trade Sales Manager

Job in Muscat, Oman
Listing for: ReThink Recruitment
Full Time position
Listed on 2026-01-10
Job specializations:
  • Business
    Business Management, Business Administration, Business Analyst, Business Development
Salary/Wage Range or Industry Benchmark: 15000 - 20000 OMR Yearly OMR 15000.00 20000.00 YEAR
Job Description & How to Apply Below

Our client is a leading global FMCG company in the food & beverages category, responsible for sales and marketing their own branded products in all channels across the MENA & Levant regions.

Due to aggressive growth in the region they are now looking to recruit a General Trade Sales Development Manager to be responsible for developing and leading the General Trade (Impulse, wholesale, new channels) strategy and development plans across Oman.

Key Accountabilities will include:

• Leading go to market strategy

• Own the route to market plan for Impulse, wholesale and new channels with possibility of Sub Distributor extensions

• Owning plans to win in store with impulse, wholesale and new channels

• Optimize journey plans in accordance with the route to market strategy

• Own the strategy for winning in wholesale

• Work closely with regional managers to optimize plans as per regional requirement

• Lead in-store plans to ensure complete dominance across stores

• Achievement of sales and in-store presence objectives

• Develop local tactical plans to support regional managers

• Own and track asset deployment and execution in close collaboration with regional managers

• Lead quarterly by region performance reviews to provide adequate by region support

• Monitor market conditions and competitive environment and make recommendations in order to capture new business opportunities

• University degree in Business administration or respective studies

• 5 years General Trade sales experience in an FMCG MNC

• Extensive experience in working with key regional retailers

• Experience in new business development

• Strong analytical thinking

• Team player & demonstrate leadership

• Strong written and oral communication skills and presentation skills

• Skilled in Microsoft Word, Excel and Power Point

• Well-structured, focused & setting clear priorities

• Ability to think strategically and creatively

• Fluent in English

About The Company

ReThink Recruitment is a full service business and technology recruitment consultancy that does things differently. We service resourcing needs across all industry sectors and for any size of company, from single permanent placements for SMEs to large contractor outsourcing projects for global corporations.

Whether you work in the commercial or public sector, our recruitment experts will give you honest advice and deliver results on time and on budget. We're not like other recruitment agencies and we’re confident that you will prefer our way.

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