Head of Marketing

About UHIN

We envision a healthier world powered by technology. By leveraging the latest advancements in healthcare IT, we aim to overcome the industry’s biggest challenges and create a more efficient, accessible, and patient-centric healthcare ecosystem. Join us on this transformative journey as we break down barriers, unlock the full potential of healthcare data, and pave the way for a brighter, more interconnected future in healthcare.

Together, we can revolutionize the way we understand, deliver, and experience healthcare, one interoperable connection at a time.

We offer a collaborative and supportive environment where your contributions directly impact the way healthcare is delivered and experienced. You'll have the opportunity to work on meaningful projects, learn from experienced professionals, and grow your career in a dynamic and evolving industry.

Additional Information

• Occasional Travel requirements.
• Disability accommodations.
• We are technologists and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and backgrounds of the communities and customers we serve – because that’s what our society, colleagues and communities deserve.
• This position may be exposed to PHI on a regular basis; however, only accesses the minimum necessary for completing tasks. In doing so, this position must comply with all UHIN Policies and Procedures with specific regard to PHI Privacy and Security sections and maintain confidentiality regarding the information being processed, stored, or accessed by the network.

Job Summary

Shape the Future of Healthcare Solutions as the Head of Marketing

This position serves as a strategic and results-driven Head of Marketing to lead our marketing efforts and drive value for UHIN and our customers. This role is unique, offering a rewarding opportunity to focus on four critical and highly impactful areas:

The ideal candidate is a can-do leader who can balance high-level strategy with hands-on execution across the entire marketing spectrum. This role requires a proven leader with strong business acumen, stakeholder management, customer engagement, and a deep understanding of this business sector, including understanding of the landscape and how to set ourselves a part in the interoperability space. This role will have direct reports.

Qualifications - Education, Experience and Skills

What You'll Bring:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• [8+] years of progressive marketing experience, with at least [5+] years in a leadership role, preferably in the healthcare information technology space - B2B (e.g., working for a clearinghouse, revenue cycle management company, medical billing service, or an EHR/PMS vendor focused on billing)
• Proven track record of success in defining and executing GTM strategies that have resulted in significant impact to the company and value to customers.
• Deep expertise across the four key focus areas:
  Product Marketing/Strategy, Go-to-Market execution, Performance/Campaign Marketing, and Content/Communications.
• Strong analytical skills, comfortable using data to drive decision-making and make marketing relevant.
• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire a team and collaborate effectively with executive and cross-functional partners (business development, operations, product, finance).
• Fluency in modern marketing technology (Mar Tech) stacks (e.g., CRM, marketing automation, analytics tools).

Job Responsibilities & Duties

What You'll Do:

1. Market Strategy

• Serve as the "voice of the customer" and expert on market dynamics, competitive landscape, and emerging trends to inform product direction and positioning.
• Collaborate closely with Product Management, Ops, and Business Development to translate market insights and customer needs into requirements and opportunities for the product roadmap,…