Senior Product Marketing Manager

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Job Category:
Marketing

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self- service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid-market customers across 30+ industries have received payback in less than 6 months.

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We are a fast-growing, international organization with teams across four continents and we work with cutting-edge technology, but that s not all we have to offer. At Denodo, we are like a family and it is of the utmost importance to us that we help support your professional growth every step of the way

Denodo is looking for a smart, experienced, and highly motivated product and customer marketer to join the expanding product marketing team. The selected candidate will be primarily responsible for both global product marketing initiatives, as well as supporting regional demand generation needs. This will include creating compelling messaging and content; evangelizing Denodo value proposition through analysts, press/ media, and customers; acting as a champion for EMEA-based strategic customers and their success stories;

being the spokesperson at trade shows and at Denodo’s field and online events; and working with sales teams to accelerate the sales of Denodo solutions.

This position can be based in any of our Denodo office locations:
London, Paris, Munich, or Madrid.

• Positioning and Messaging:
  Understand the market and competitive position, and target market needs and create compelling content at the business and technical levels.
• Demand Generation Support and Presentations:
  Working closely with the demand generation team, you will develop strategy and content for various field marketing events and activities:
  • Web seminars, trade shows and events – with internal and external speakers.
  • Landing page copy, by-lines, blogs, email templates, newsletter content, banner ads, white paper content in targeted social / digital / print media.
  • BDR scripts and enablement content.
  • Support trade shows and events, as speaker, booth presence, customer and partner meetings.
• Customer Marketing:
  Work with regional sales and customer success teams to identify and develop deeper understanding of customer case studies, and work with the customer to:
  • Capture their use cases and convert into compelling business-value-focused content, including written success stories, blogs, presentations and customer testimonials, both for internal consumption (such as sales enablement) and external (both digital and in-person activities).
  • Prepare and support customer advocates for various outbound marketing activities such as speaking slots at trade shows, Denodo events and joint partner events, interviews with media and participation in customer-win press releases.
  • Provide customer references for analyst evaluations such as Gartner Magic Quadrants, Gartner Peer Insights, Forrester Waves and others.
  • Encourage customer participation and contribution to Denodo user groups and advisory councils, both online and regionally across EMEA.
• Content Creation:
  Create and maintain marketing collateral documents:
  • Product collateral, website copy, emails, articles, press releases, white papers.
  • Solution briefs for targeted verticals with a particular focus on the needs of the supported region.
  • Work closely with product management team to translate technical vision into compelling messaging documents, marketing collateral, and demos.
  • Work with regional demand-generation managers to develop new content as well as adapt existing content to the regional campaign needs.
  • Author and maintain customer case study content, including published briefs, sales tools, and testimonials.
• Partner Marketing Support:
  Work with the regional partner marketing team to engage with partner organizations to create compelling joint value propositions, solution briefs, and…