Chief Marketing Officer

Chief Marketing Officer (DACH)

PE-backed | High-growth, mission-led services group

Location: Munich preferred (open to Berlin, Düsseldorf, other major hubs)

Travel: Regular across DACH

Native-level German required

A PE-backed European leader is entering a new phase of accelerated growth across the DACH region, with Germany at the centre of gravity and expected to double in scale over the next three years. The business operates a scaled, multi-site model and is focused on building a more consistent, customer-led proposition, supported by a strong shared platform and increasing commercial maturity.

This is a rare opportunity to shape the growth agenda at an inflection point, combining performance marketing rigour with brand-building and local activation.

As CMO, DACH, you will lead marketing across Germany, Austria and Switzerland, driving growth through demand generation, digital performance, and brand development, while partnering closely with operational and frontline teams.

You will thrive in an environment that is still evolving, where pace, pragmatism and visible impact matter.

• Demand generation: acquisition and retention to drive utilisation and loyalty
• Digital marketing: performance, CRM and content with clear ROI focus
• Local activation: campaigns and toolkits that work for field teams
• Brand narrative: sharpen and scale a differentiated value proposition
• Cross-functional leadership: align marketing with operational realities and capacity

You are a commercially sharp, hands-on marketing leader who enjoys building in complexity and change. You combine strategic clarity with strong execution and high EQ, and you can influence across a decentralised organisation.

• Proven delivery of marketing-led revenue and margin impact
• Strong digital fluency (performance marketing, CRM, lifecycle, content, ROI)
• Experience in multi-site / decentralised / multi-business environments
• Track record of quick wins plus scalable foundations
• Strong leadership and stakeholder management
• Native-level German and fluent English