Growth Lead Spain; m​/f​/d

About the position

As Growth Lead ES for mybacs®, you will own the Spanish market P&L and lead a team of 3 across performance, content management, and digital product. You’ll report directly to management
, plan and control the growth budget
, and connect the ES team with our international market departments (Performance, Brand, CRM, Product, and Ops).

Your north star: +100% revenue growth in Spain while maintaining efficient acquisition costs and preparing a robust Year 2 market strategy.

• Drive Growth & Profitability
  :
  Use your experience to steer the Spanish market to strong, profitable growth in 2026; own the end-to-end growth plan (strategy → execution) with clear quarterly targets on revenue, CAC, LTV, contribution margin; balance rapid growth with healthy unit economics.

• Lead & Develop the ES Team (3 FTE):
  Lead and coach the team; set priorities, run weekly rituals, remove blockers, and develop talent; build a culture of accountability, speed, and learning to ensure high performance across functions.

• Manage Budget & Performance
  :
  Plan and control the growth budget together with the ES Performance Manager; maintain rigorous forecasting, ROAS and LTV tracking; optimize spend across channels for maximum return.

• Execute Multi-Channel Growth Initiatives: Connect all growth levers — Influencer Marketing, Paid Social, Affiliate, CRM & Retention, Brand/PR, Social Media & Community, Landing Pages & CRO; ensure operational excellence for all campaigns and launches (briefings, timelines, QA, legal checks).

• Build the Year-2 Market Strategy: Define positioning, portfolio focus, hero SKUs, pricing, and the promotional calendar for Spain; set the foundation for long-term, scalable growth.

• Internal Collaboration across Departments: Partner with Performance, Brand, Ops, Customer Support; localize global assets, share insights, and increase experimentation velocity across markets.

• 4-5 years of hands‑on growth/market expansion experience (preferably in a leadership position) or similar in consumer goods (D2C/e‑commerce) for Spain.

• Proven track record of scaling revenue while keeping CAC under control; confident managing large budgets with full ownership and precise forecasting.

• Channel expertise across paid media
  , creator/influencer
  , affiliate
  , CRM/lifecycle
  , and CRO — you know how these play together.

• Data‑driven mindset: you live in dashboards (GA4, Meta/Google Ads, Klaviyo/CRM, BI tool) and make decisions from LTV/CAC.

• Leadership experience: you’ve managed a small team, set goals, coached performance, and built high‑tempo rituals.

• Strong collaboration with creative/brand and performance teams; clear briefs, structured feedback, and crisp communication.

• Spanish (native‑level) and English (fluent).
  Additional German is a plus
  .

• Ownership, speed, and pragmatism — you ship, measure, learn, and iterate.

• A motivated and dynamic team in the heart of Munich that wants to continue growing together with talented individuals like you.
• A role with a direct impact on the growth and development of our start‑up.
• The opportunity to be part of an exciting mission: to build the leading start‑up for microbiome supplements in Europe.
• Innovative products developed on the basis of the latest scientific findings that create real added value for our customers.
• An attractive, competitive salary
• Flexible working hours and a fair holiday policy
• Regular team highlights such as offsites, knowledge nights and joint events
• A wide range of benefits such as your own Dailybacs subscription, healthy snacks in the office, stylish brand merchandise and fitness and wellness offers