Sports Marketing Manager

Position:  Sports Marketing Manager

Location:

Mumbai
Department:  Marketing

Reports To:

Head of Marketing

Role

Summary:

The Sports Marketing Manager will lead the planning, execution, and evaluation of all sports-related marketing initiatives. This role focuses on building strong relationships with athletes, sports communities, event organisers, and gyms, while driving brand visibility, sampling, and high-impact activations across key sporting platforms.

Key Responsibilities:

1. Sports Partnerships & Athlete Management
Identify, evaluate, and onboard athletes, runners, and sports influencers (KOLs).
Manage end-to-end athlete collaborations including contract finalisation, deliverables, and content tracking.
Build long-term relationships with sports organisations, academies, and federations.
2. Event & Marathon Activations
Plan and execute hydration stations, expo setups, and on-ground sampling at marathons and sports events.
Coordinate logistics, visibility, staffing, permissions, and vendor management.
Ensure seamless execution and brand consistency across all touchpoints.
3. Gym & Studio Outreach
Develop a structured outreach plan for gyms, fitness studios, running groups, and sports hubs.
Lead local activations, sampling programs, and tie-ups with key fitness partners.
Maintain a robust database and pipeline of fitness partners.
4. KOL Engagement & Community Building
Identify and engage sports KOLs for content, community runs, and digital visibility.
Track KOL performance, deliverables, and brand mentions.
Create opportunities for community engagement through runs, sessions, and sports meetups.
5. Cross-functional Coordination
Work closely with HOD, Sales, Medical, and Digital teams for aligned execution.
Support Sales with sports-driven opportunities to strengthen distribution and visibility.
Coordinate with vendors for merchandise, signage, and activation material.
6. Reporting & Performance Tracking
Maintain weekly and monthly dashboards for activities, sampling, athlete impact, and ROI.
Conduct post-event evaluations to identify learnings and improvements.
Present performance insights to management and recommend next steps.

Required

Skills & Experience:

Bachelor's degree in marketing, Business Administration, or a related field.
1-3 years of experience in BTL marketing, events, or a related role—preferably within the sports, fitness, or wellness space.
Strong organizational and project management skills.
Exceptional communication and networking abilities, especially in the local fitness community.
A proactive and creative mindset for problem-solving and campaign ideation.
Ability to work in a fast-paced environment and handle multiple projects simultaneously.
Familiarity with the  Pune, Ahmedabad and Delhi City  landscape is a plus.

· Proficiency in MS Office.

Personal Qualities:
High energy and self-driven
Detail-oriented with strong follow-through.
Problem solver with a positive, proactive attitude
Comfortable with fieldwork and on-ground activities
Ability to manage multiple projects simultaneously.

If you or someone you know is interested, please share your CV at [HIDDEN TEXT] /