Manager – Brand; Offline

Position: Manager – Brand (Offline)
Designation:
Manager – Brand (Offline)

Location:

Andheri East, Mumbai, Maharashtra

Employment Type:

Full-time

Foxtale is a fast-growing D2C skincare brand focused on science-backed, performance-driven products.  The Brand Manager – Offline Channel will own how Foxtale shows up across offline retail. This role is responsible for driving retail activations, in-store execution, BA enablement, trade programs, category strategy, and overall offline brand performance across formats. You will translate Foxtale’s brand and category strategy into strong, scalable on-ground execution.

Key Responsibilities:

Offline Brand, Category & Retail Strategy
Own the offline brand plan across store formats
Lead category-wise offline plans (sunscreen, moisturisers, bodycare, etc.)
Translate brand & category strategy into store-ready plans
Lead offline product launches end-to-end and build launch toolkits
Ensure timely, scalable execution across stores
In-Store Activations & Sampling
Own shelf visibility and assets
Drive standout vs competition and consistent execution
Design and roll out simple, high-impact store activations
Own sampling, demo mechanics and trial programs
BA Training & Enablement
Create clear BA training modules and selling scripts
Ensure teams can confidently pitch products in store
Cross-Functional & Vendor Management
Work with sales, VM, supply chain and agencies
Manage POSM and activation vendors end-to-end
Analytics & Performance Tracking
Track off-take, trials, conversion and ROI of offline spends
Share insights and recommendations with leadership

Qualifications:

2–3 years of experience in offline brand, retail, or shopper marketing, preferably within beauty, skincare, FMCG, or digital-first brands scaling offline
Strong on-ground execution experience with retail activations, in-store visibility, and BA engagement
Operational, detail-oriented, and execution-first mindset with the ability to manage multiple stakeholders and vendors
Comfortable working cross-functionally with sales, supply chain, VM, and agency partners
Ability to analyse offline performance metrics and translate insights into actionable improvements