Performance Marketing Intern

Brand:
Jaey

Jaey is India’s first size-inclusive power-dressing brand - think Raymond, but for women.

Role Overview

As a Performance Marketing Intern, you’ll work closely with the founder and growth team to execute, monitor, and analyse marketing across paid ads, marketplaces, and owned channels. This is a learning-by-doing role with real budgets and real accountability.

Key Responsibilities

Paid Performance Marketing
Assist in execution and daily monitoring of:
Meta Ads (Instagram & Facebook)
Myntra Ads
Nykaa Ads
Track spends, CTRs, ROAS, conversions, and product-level performance
Coordinate with design/content teams for creatives and copies
Identify underperforming ads/products and suggest optimisations

Marketplace Growth Support
Support ad campaigns, visibility tools, and promotions on Myntra & Nykaa
Analyse SKU-level performance (views, add-to-cart, conversions)
Help with keyword optimisation, catalogue hygiene, and visibility metrics

SEO & Website Marketing
Assist with basic SEO tasks (keyword research, meta tags, content optimisation)
Monitor website traffic, conversions, and drop-offs using analytics tools
Support landing page optimisation initiatives

Whats App & Email Marketing
Execute Whats App campaigns (broadcasts, automations, segmentation)
Support email marketing campaigns (newsletters, drops, offers)
Track open rates, CTRs, conversions, and learn what works

Reporting & Analysis
Prepare weekly performance dashboards across channels
Share insights on what’s working, what’s not, and why
Support decision-making with data, not just numbers

Who We’re Looking For
Strong interest in performance marketing & growth
Comfortable with numbers, Excel/Google Sheets, and dashboards
Basic understanding of Meta Ads / Marketplaces (hands-on experience is a plus)
Curious, analytical, and willing to test & learn
Not afraid of execution, you enjoy getting things done
Fashion / D2C / startup exposure is a bonus

What You’ll Gain
Hands-on experience managing real ad budgets
Deep exposure to D2C + marketplace growth
Direct mentorship and fast learning
Opportunity to convert into a full-time role based on performance

Location:

Mumbai (Kurla East)

Work Mode:
Full-time on-site, 5 days a week