Manager - Performance Marketing

Company Description

Vitalpro Consumer Pvt Ltd is redefining India’s food and beverage industry with innovative brands like Saffron & Mishri and 224 Craftery. With a focus on blending India’s rich culinary traditions with modern tastes, we create premium products such as traditional sweets and chocolates that celebrate both heritage and contemporary flavors. Our mission is to craft unforgettable culinary experiences through quality, creativity, and excellence.

Anchored in precision marketing and personalized engagement, we are transforming the F&B landscape in India. At Vitalpro, we are committed to fostering growth and development, offering transformative career opportunities for our team

Role Purpose
The Performance Marketing Manager will own digital growth across all three brands, focusing on
Quick Commerce marketing, paid acquisition, website traffic growth and lead generation for bulk
and corporate orders. This is a hands-on individual contributor role focused on execution and
measurable revenue impact.

Key Responsibilities

Quick Commerce Performance

• Manage spends across Blinkit, Zepto, Swiggy Instamart and similar platforms

• Optimise search ads, banners and platform campaigns

• Track ROI and city-wise sales velocity

Paid Media & Website Growth

• Own Meta (Facebook/Instagram) and Google Ads campaigns

• Drive qualified website traffic and improve conversions

• Optimise CAC, ROAS and contribution margins

Lead Generation – Bulk & Corporate Orders

• Build campaigns for bulk and corporate gifting leads

• Track CPL and lead-to-order conversion

• Support sales teams with marketing-qualified leads

Analytics & Optimisation

• Maintain performance dashboards

• Analyse brand-wise and channel-wise performance

• Continuously test creatives, audiences and offers

Campaign & Launch Management

• Support new product launches and festive spikes

• Align marketing with stock readiness and fulfilment capacity

Mandatory Eligibility

• Prior experience in a digital marketing / performance agency is mandatory

• Must have handled multiple brands or high-budget performance accounts

• Strong hands-on expertise in Meta and Google Ads

• Proven experience managing CAC, ROAS, CPL, CTR and CVR
Profiles without agency-side performance marketing experience will not considered