Manager – Website

IHCL and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm hospitality and world-class service. These include  Taj  – the iconic brand for the most discerning travellers, and ranked as ‘World’s Strongest Hotel Brand’ and ‘India’s Strongest Brand’ across sectors as per Brand Finance Hotels 50 and India 100 reports 2024 respectively;  Sele Qtions , a named collection of handpicked, storied hotels;
Vivanta, a chain of contemporary upscale hotels that celebrate joie de vivre;  Ginger , a brand that is revolutionizing the lean-luxe segment, and  amã Stays & Trails , a charming portfolio of private bungalows and villas set in picturesque locales. Along with our varied and latest offerings like  Gateway, The Claridges Collection, Tree of Life,   The Clarks Hotels and Resorts  and  TajSATs , IHCL has evolved from a Branded House to a  House of Brands , offering a diverse portfolio across luxury, upscale, lean luxe, and homestay segments.

Location:

Nariman Point, Mumbai
Function:  Marketing
Department:  Digital Marketing
Reporting To:  AVP Marketing

Job Objective
We are seeking a dynamic Website Product Manager to lead the performance, content, SEO, user experience and analytics of our website. He/She will be responsible for improving organic traffic, enhancing UX, ensuring technical site health, and driving conversions across digital touchpoints.

Area(s) of Responsibility
This role is responsible for the overall performance, effectiveness and strategic growth of the brand’s website and digital assets by:
Overseeing end‑to‑end website management, ensuring seamless performance, uptime, and technical health
Managing website content, including copy, images, landing pages, blogs, and brand assets for consistency and optimization
Leading UI/UX improvements to enhance user journeys, conversion rates, navigation flow and overall usability
Conducting regular website audits (performance, SEO health, CRO, accessibility) and implementing corrective actions
Driving SEO strategy (technical SEO, on-page, off-page, schema, site speed, crawlability, keyword strategy, etc.) to grow organic visibility
Monitoring analytics, KPIs and user behavior insights across all digital assets (web & mobile)
Collaborating with product design, technology, hotel teams and vendors to ensure smooth execution of enhancements
Ensuring the website aligns with brand strategy, supports campaigns, and continuously improves conversion funnels

Essential Job Tasks
Plan and execute the website growth roadmap, including enhancements, new features, CRO tests, and redesign initiatives
Establish performance metrics, dashboards, and reporting frameworks using analytics tools
Conduct user journey analysis to reduce drop‑offs and increase engagement & conversions
Lead content planning for the website, ensuring relevancy, freshness, and SEO alignment
Oversee website launches for new properties/campaigns, ensuring complete digital footprint
Own SEO performance including keyword planning, tracking, link strategy, structured data, and search reporting
Manage web analytics tagging & implementation across platforms in coordination with tech teams
Ensure all website updates are timely, error‑free, and aligned with brand guidelines

Key Interfaces

Internal:  Hotel Teams, Marketing Team, Owners of Website, IT Team
External:  Agencies & Product Owners

Required Qualifications & Experience

Qualifications:

MBA + Certified Digital Marketing courses

Work Experience:

6 years +
Projects Expertise:
Digital + SEO + Website + Technology
Domain Knowledge:
Digital

Languages

Required:

English

Desired Competency Profile

Behavioural Competencies
Self‑driven, initiative‑taking, ability to manage multiple projects in a fast‑paced and evolving digital environment
Strong analytical and problem‑solving abilities
Excellent communication, stakeholder management, and time management skills

Functional/Technical Competencies
Experience in website management, SEO, analytics, UI/UX and digital content
Firsthand experience with CMS systems, SEO tools (Search Console, SEMrush, Ahrefs), Web Analytics (GA4), and testing platforms
Knowledge of website performance metrics, CRO methodologies, tagging & tracking
Understanding of digital marketing ecosystem and how the website integrates with campaigns