Business Analyst

Job Post :

- Business Analyst (Pre-Sales)
Experience :

- 4+ years
Location - Mumbai (WFO)
Timing :

- 12:00 P.M. to 9:00 P.M.

Key Responsibilities

Client Discovery & Requirement Gathering
Take detailed briefs from clients and understand their business challenges, objectives, and KPIs.
Perform initial diagnostic analysis of client issues using digital marketing frameworks and tools.
Ask the right tactical and technical questions to decode client expectations.

Solutioning & Strategy Development
Develop tailored digital marketing strategies across SEO, PPC, Email Marketing, Affiliate, Marketplace, and AI-powered solutions.
Convert client requirements into actionable plans and cohesive solution decks.
Stay updated with the latest marketing technologies, tools, and trends to create cutting-edge proposals.

Pre-Sales Enablement
Prepare, structure, and present compelling pitch decks to clients.
Work with cross-functional DM teams (SEO, Paid, CRO, Social, Email, Tech) to build accurate estimations and scopes of work.
Assist the sales team during calls, presentations, and negotiations to help drive deal closures.
Handle tactical client queries with clarity and confidence.

Stakeholder Collaboration
Act as the bridge between Sales, Delivery, and Strategy teams.
Coordinate internally to gather inputs, finalize solutions, and ensure smooth handover post-closure.

Growth & Opportunity Management
Identify opportunities for up-sell and cross-sell based on client needs and performance gaps.
Support revenue growth targets by contributing to proposal wins.
Follow up on open leads and maintain structured communication records.

Required Skills

Technical Skills
Strong practical understanding of:

SEO  (on-page, off-page, technical)
PPC / Paid Media  (Google Ads, Meta Ads, Performance campaigns)
Email Marketing  (automation, segmentation, flows)
AI-driven marketing tools & solutions

Ability to translate performance data into insights and recommendations.

Soft Skills
Excellent written and verbal communication skills.
Strong client-facing presence and presentation abilities.
Problem-solving mindset with the ability to think on the spot.
High coordination and collaboration skills across teams.
Ability to handle multiple pitches and deadlines simultaneously.
A proactive, detail-oriented team player with an ownership mentality.

Preferred Qualifications
MBA or equivalent degree in Marketing / Business / Communication.
Exposure to enterprise digital marketing tools such as Google Analytics, Google Tag Manager, Hub Spot, Marketo, Mailchimp, SEMrush, Ahrefs, etc.
Relevant digital marketing certifications if any (Google Ads, GA4, Hub Spot, Meta Blueprint, etc.)