Web Lead; Marketing - Accommodation

Position: Web Lead (Marketing - Accommodation)
Overview
We’re looking for an experienced digital marketer with strong skills in large website projects, UX, CRO and SEO to join our digital team.

Responsibilities
Driving lead generation through creating best in class user experiences on commercial websites
Obsessing about onsite conversion to lead
Providing analysis of website performance to the Digital Product Owner and recommendations for test and learn initiatives
Managing and delivering onsite optimisations and content updates
Focus on SEO and improving technical, content and offsite initiatives
Technical partner to Digital Product Owner
Key contact with IT
Needs to be commercial and customer focused.

Experience
Is comfortable talking with developers and other technical experts – but is not necessarily a developer as agencies will be performing that role
Used to managing and co-ordinating technical experts and tasks
Project management – especially the delivery of technical projects e.g re-platforming, hosting
Data literate and good numeracy skills – demonstrated by ability to report on performance in an accurate and accessible way
Development and delivery of technical/digital requirements
Use and experience of various CMS – Umbraco not essential but is a bonus
Will have experience in using a wide range of digital tools
GA, Data Studio, Search Console
Optimize
SEM Rush
Heatmapping e.g Hot Jar
Experience in the technical, on- and off-page aspects of SEO
Experience in UX and on-site optimisation (CRO)
Intermediate HMTL and CSS knowledge is a bonus

Examples of tasks performed
Providing support to the DPO on technical topics and projects
Managing projects such as site re-platforming, hosting upgrades
Rolling out technical best practice across the extended digital team and TAG e.g adoption of the best tools
Making sure documentation is up to date and maintained
Create, own and deliver requirements to enhance the digital platform across TAG websites and properties
Own our SEO analysis and reporting to identify opportunities for improvement for technical and content / keyword / backlinks, implementing improvements to drive performance
1st point of call for Umbraco CMS issues for users in the wider business
Manage the CMS workflow, roles etc
Become an Umbraco super user
Review and promote content to live
Ownership and co-ordination of support, SLAs etc
Manage and co-ordinate upgrades, maintenance outages etc
Own and manage website performance reporting
Ensuring issues are resolved
Work with the DPO to develop and run testing to improve onsite conversion (CRO)
A/B testing, functionality testing etc