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Job Description & How to Apply Below
Job Summary
We are hiring a Digital Marketing Manager with strong hands-on expertise in Google Ads to drive student enrollments for our academic programs. The role focuses on performance marketing - planning, executing, and optimizing paid campaigns to generate high-quality leads and improve conversions from lead to admission.
Key Responsibilities:
Own end-to-end Google Ads strategy and execution (Search, Display, You Tube, Performance Max, Remarketing).
Drive lead generation for courses/programs with a focus on CPL, lead quality, and enrollments .
Build and optimize keyword strategy (intent-based, competitor, long-tail), negative keywords, and match types.
Create and test ad copies, extensions, creatives, and landing page messaging (A/B testing).
Implement and manage tracking:
GA4, Google Tag Manager, conversion events , call tracking, and form tracking.
Monitor campaign performance daily and optimize bids, budgets, audiences, placements, and funnel steps.
Coordinate with content/design teams for landing pages, creatives, and funnel assets (lead magnets, webinar pages, etc.).
Work closely with the admissions/sales team to improve lead-to-enrollment conversion and reduce junk leads.
Prepare weekly/monthly performance reports and insights (what worked, what didn’t, next actions).
Ensure compliance with Google Ads policies and maintain brand consistency.
Required Skills &
Qualifications:
3+ years of performance marketing experience with strong focus on Google Ads .
Proven experience running lead-gen campaigns (preferably EdTech/education) with measurable results.
Strong understanding of funnel metrics : CTR, CPC, CPL, conversion rate, lead quality, CAC.
Working knowledge of GA4 + GTM and conversion tracking setup.
Strong analytical mindset and ability to scale campaigns while maintaining efficiency.
Good communication skills and ability to collaborate on-site with multiple teams.
Preferred (Good to Have):
Experience with Meta Ads (Facebook/Instagram) for lead generation.
Familiarity with CRM/Lead tracking tools (Zoho/Hub Spot/Lead Squared or similar).
Experience with You Tube Ads for awareness + retargeting funnels.
CRO exposure: landing page optimization, form strategy, heatmaps (Hotjar, etc.).
Location:
Girgaon, Mumbai
Experience:
3+ years
Job Type: Full-time
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