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Job Description & How to Apply Below
Job Summary
We are hiring a Digital Marketing Manager with strong hands-on expertise in Google Ads to drive student enrollments for our academic programs. The role focuses on performance marketing - planning, executing, and optimizing paid campaigns to generate high-quality leads and improve conversions from lead to admission.
Key Responsibilities:
- Own end-to-end Google Ads strategy and execution (Search, Display, You Tube, Performance Max, Remarketing).
- Drive lead generation for courses/programs with a focus on CPL, lead quality, and enrollments.
- Build and optimize keyword strategy (intent-based, competitor, long-tail), negative keywords, and match types.
- Create and test ad copies, extensions, creatives, and landing page messaging (A/B testing).
- Implement and manage tracking: GA4, Google Tag Manager, conversion events, call tracking, and form tracking.
- Monitor campaign performance daily and optimize bids, budgets, audiences, placements, and funnel steps.
- Coordinate with content/design teams for landing pages, creatives, and funnel assets (lead magnets, webinar pages, etc.).
- Work closely with the admissions/sales team to improve lead-to-enrollment conversion and reduce junk leads.
- Prepare weekly/monthly performance reports and insights (what worked, what didn’t, next actions).
- Ensure compliance with Google Ads policies and maintain brand consistency.
Required Skills &
Qualifications:
- 3+ years of performance marketing experience with strong focus on Google Ads.
- Proven experience running lead-gen campaigns (preferably EdTech/education) with measurable results.
- Strong understanding of funnel metrics: CTR, CPC, CPL, conversion rate, lead quality, CAC.
- Working knowledge of GA4 + GTM and conversion tracking setup.
- Strong analytical mindset and ability to scale campaigns while maintaining efficiency.
- Good communication skills and ability to collaborate on-site with multiple teams.
Preferred (Good to Have):
- Experience with Meta Ads (Facebook/Instagram) for lead generation.
- Familiarity with CRM/Lead tracking tools (Zoho/Hub Spot/Lead Squared or similar).
- Experience with You Tube Ads for awareness + retargeting funnels.
- CRO exposure: landing page optimization, form strategy, heatmaps (Hotjar, etc.).
Location:
Girgaon, Mumbai
Experience:
3+ years
Job Type: Full-time
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