Marketer, Digital Marketing

Position: Performance marketer
Company Description
Bel Avenir Perfumes offers a premium range of long-lasting fragrances for men and women. We are proudly available across major online marketplaces including  Amazon, Flipkart, and Myntra , along with our  own official website,  making it easier than ever to shop your signature scent.

Role Description
This is a full-time on-site role for a Performance Marketer located in Mumbai. The Performance Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms. Key day-to-day tasks include managing pay-per-click (PPC) campaigns, analyzing performance data, conducting A/B testing, creating performance reports, and collaborating with the creative team to align marketing efforts with business goals. This role requires a strategic mindset to drive customer acquisition and brand growth.

Qualifications
Experience in Digital Marketing, PPC Campaign Management, and Search Engine Marketing (SEM)
Proficiency in Data Analysis, Conversion Rate Optimization (CRO), and A/B Testing
Strong skills in Google Ads, Facebook (Meta) Ad Manager, and other programmatic advertising platforms
Knowledge of Campaign Performance Reporting and Analytical Tools such as Google Analytics
Understanding of Campaign Budgeting, Bid Strategy, and Return on Ad Spend (ROAS)
Ability to work collaboratively with creative teams for optimized campaign content
Bachelor's degree in Marketing, Business, or a related field
Previous experience in consumer goods or luxury goods marketing is an advantage