Performance Marketing Manager

Key Responsibilities
1. Paid Acquisition & Channel Ownership
Own and scale  Google Ads (Search, Performance Max, Display, You Tube)  and  Meta (Facebook & Instagram)  campaigns
Manage budgets across brands and geographies with clear  CAC, CPL, and ROI targets
Launch and optimise campaigns for:
Lead generation
Conversion-driven landing pages
Intake-based & seasonal demand (Jan / Sep intakes)
2. Funnel & Conversion Optimisation
Improve lead-to-conversion rates through:
Landing page optimisation
Funnel experiments (forms, CTAs, messaging)
Audience segmentation and retargeting
Work closely with  Product, Design, and CRO teams  to ship high-impact experiments
3. Data, Analytics & Attribution
Own performance tracking across  GA4, Google Ads, Meta Ads, CRM
Ensure clean attribution using:
UTMs
Offline conversions
CRM integrations
Build and maintain performance dashboards for leadership visibility
4. Experimentation & Scale
Run structured experiments across:
New audiences
New geographies
New ad formats & creatives
Test emerging platforms (Snapchat, Tik Tok, native ads) when relevant
Identify scalable growth levers beyond “obvious” channels
5. Revenue & Business Impact
Work closely with Sales and Ops teams to:
Improve lead quality
Reduce drop-offs
Maximise revenue per lead
Align campaigns with  revenue targets , not just lead volume
6. Team & Agency Collaboration
Collaborate with internal creatives, SEO, content, and tech teams
Manage agencies/freelancers where applicable
Mentor junior performance marketers (if applicable)
Required Skills & Experience
3-6 years of hands-on performance marketing experience
Strong expertise in:
Google Ads (Search & PMax mandatory)
Meta Ads (Lead Gen & Conversion campaigns)
Proven track record of  scaling budgets while maintaining efficiency
Strong understanding of:
Funnel metrics
Attribution models
CRM-based lead management
Advanced Excel / Google Sheets skills
Comfortable working in  fast-paced, high-ownership environments
What Success Looks Like (First 6–12 Months)
Consistent improvement in  CAC and lead quality
Clear experimentation roadmap with measurable wins
Scalable paid acquisition engine across brands
Strong collaboration with sales and product teams
High ownership and accountability for revenue outcomes
Why Join Us
Opportunity to build and scale performance marketing for  multiple global brands
High ownership, high-impact role with direct visibility to leadership
Fast-growing international consumer business
Culture that values  data, experimentation, and bold thinking