Social Media Manager

Social Media Manager

(Group Role | Education Brands | Agency-friendly | Consumer-brand mindset)
At  Universal Education , social media isn’t just about posts and reels — it’s about  building communities, shaping perception, and driving trust at scale .
We’re looking for a  Social Media Manager  who can think like a  brand custodian , act like a  growth marketer , and collaborate like an  agency partner  — someone who’s ready to own the social media universe across one of India’s most diverse education portfolios.
If you’ve spent years inside an agency, juggling multiple brands and clients — or you’ve been running social for a consumer brand with high expectations — this role gives you  scale, ownership, and impact .

What You’ll Own This is a  group-level leadership role , responsible for shaping and driving social media strategy across:
All Stellar world School campuses
All Universal Schools
Other K–12 brands under Universal
Colleges under Universal Education
Universal Skill Tech University

Each brand has its own personality. Your job?
Create one strategic backbone — while letting every brand sound like itself.

What You’ll Do   Own the big picture:  Define and drive the overall social media vision and strategy across brands
Lead through agencies:  Manage, brief, challenge, and partner with external social & creative agencies (this is non-negotiable)
Keep brands sharp:  Oversee content calendars, storytelling, and tone — ensuring consistency without killing creativity
Be present where it matters:  Guide and review social coverage of school, college, and university events
Make data your co-pilot:  Track performance, dig into insights, and optimise content and campaigns for impact
Protect the brand:  Ensure timely community engagement, issue management, and reputation hygiene
Collaborate like a pro:  Work closely with internal marketing, design, and leadership teams
Scale influence:  Oversee influencer collaborations and evaluate what actually moved the needle
Who You Are   8+ years  in social media / digital marketing
Have  worked closely with agencies  — either as a client or from inside an agency (mandatory)
Comfortable managing  multiple brands at once  without dropping quality or sanity
Deep understanding of  Instagram, Facebook, Linked In , performance metrics, and platform behaviour
Strong at  storytelling + structure  — creative, but never chaotic
A natural planner, clear communicator, and confident leader

Why This Role Is Different   Real ownership  — not just execution
Portfolio scale  — schools, colleges, universities, multiple audiences
Creative + strategic balance  — you’re not just managing feeds, you’re shaping narratives
Perfect crossover role  for agency professionals ready to go in-house