PPC Specialist

About the company:

At INSIDEA, we are a fully remote organisation, hiring top talents from across the globe to deliver exceptional digital marketing and Hub Spot solutions. Our diverse services are designed to enhance your brand’s online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale Hub Spot integration, we provide a holistic approach to transform your digital experience and maximize performance.

Job Overview

We’re looking for an experienced and results-driven  Senior PPC Specialist  to join INSIDEA’s growing performance marketing team. This role is critical in driving high-quality leads and measurable ROI for both client accounts and INSIDEA’s internal growth initiatives. The ideal candidate will bring a strong balance of strategic thinking, hands-on execution, and clear communication. Should be able to manage complex paid media accounts while collaborating closely with internal teams and clients.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across platforms including  Google Ads, Microsoft Ads, Meta Ads, Linked In Ads , and other relevant paid channels.

Own end-to-end campaign management from keyword research, audience targeting, and ad copy creation to bidding strategies and budget allocation.

Set up, manage, and troubleshoot conversion tracking across platforms using Google Tag Manager, Google Analytics (GA4), platform pixels, and CRM integrations.

Develop and manage  full-funnel paid media strategies  focused on lead generation, conversion optimization, and ROAS improvement.

Conduct in-depth keyword research, competitor analysis, and audience insights to identify growth opportunities and eliminate irrelevant traffic.

Monitor campaign performance daily and implement ongoing optimizations to improve  CPL, CPA, conversion rate, and quality of leads .

Create clear performance reports and dashboards, translating data into actionable insights for internal teams and clients.

Collaborate with content, design, development, and CRM teams to ensure strong alignment between ads, landing pages, and nurturing workflows.

Manage multiple client accounts simultaneously while maintaining accuracy, consistency, and performance standards.

Stay up to date with platform updates, new ad formats, policy changes, and industry best practices.

Qualifications and Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.

5–6 years of hands-on experience  managing PPC campaigns in an agency or performance marketing environment.

Strong expertise in  Google Ads  (Search, Display, Performance Max, You Tube) and experience with  Meta & Linked In Ads .

Proven track record of driving qualified leads and optimizing campaigns for performance and efficiency.

Excellent  verbal and written communication skills , with the ability to explain strategies and results clearly to stakeholders.

Strong analytical mindset with experience using tools like  Google Analytics, Google Tag Manager, Looker Studio , or similar platforms.

Experience with conversion tracking, pixel setup, and troubleshooting attribution issues.

Ability to manage budgets efficiently and scale campaigns without sacrificing lead quality.

Highly organized, detail-oriented, and comfortable working in a fast-paced, remote environment.

Proactive problem-solver with a strong sense of ownership and accountability.

Preferred Skills

Experience running  B2B lead generation campaigns , especially for SaaS, tech, healthcare, or professional services.

Familiarity with  Hub Spot, CRM-based tracking, and lead-quality optimization .

Prior experience with remote teams and digital collaboration tools (Google Workspace, Slack, Basecamp, etc.).

Location :
Permanently Remote
Working Hours :
Flexible with few hours of EST time zone overlap