Job Description & How to Apply Below
You Tube Channel Manager
Company: Pinkvilla Media Pvt. Ltd.
Location:
Mumbai (Hybrid/On-site) (customizable)
Experience:
3–7 Years (customizable)
Department: Content / Video / Digital Growth
Job Summary
Pinkvilla is looking for a You Tube Channel Manager to lead the growth, performance, and daily operations of our You Tube channels. The ideal candidate will be responsible for content planning, publishing, optimization, analytics, audience growth, and monetization strategy , ensuring our channels consistently deliver high engagement, strong watch time, and subscriber growth.
Key Responsibilities
Channel Management & Publishing
Manage end-to-end operations of Pinkvilla’s You Tube channels (main + vertical channels if any)
Own the publishing calendar, upload schedules, and content pipeline coordination
Ensure correct metadata uploads: titles, descriptions, tags, thumbnails, chapters, end screens, cards, playlists, etc.
Maintain channel hygiene and organization (playlists, series grouping, pinned comments, community tab)
You Tube Growth & Optimization
Optimize videos for discoverability via SEO-led titles, tags, descriptions, and keyword strategy
Drive growth through You Tube best practices for:
CTR improvement (thumbnail + title testing)
Watch time and retention improvements
Session time / binge viewing through playlists and suggested strategy
Work on A/B testing for thumbnails and titles to improve performance
Performance & Analytics
Track daily/weekly/monthly channel performance and content trends
Monitor key metrics: views, watch time, retention, CTR, impressions, subscriber growth, RPM/CPM
Build actionable insights and share performance reports with leadership and content teams
Identify what formats, talent, and topics are scaling and double down accordingly
Content Strategy & Coordination
Work closely with editorial, video producers, post-production and social teams
Suggest You Tube-first content formats (long-form + Shorts + Live)
Create strategies for:
Celebrity interviews
Entertainment news formats
Fashion/beauty + lifestyle video series
Guide improvements in scripting, pacing, hooks, and video structure based on audience retention
Shorts & Trending Content
Drive You Tube Shorts strategy to increase reach and subscriber conversion
Track trends and recommend quick-turnaround content ideas
Ensure Shorts are optimized with proper packaging, captions, hashtags and posting frequency
Monetization & Compliance
Support monetization growth via content optimization and rights-safe publishing
Ensure adherence to You Tube policies, copyright, claims, and community guidelines
Coordinate with CMS/rights teams where required
Handle escalations such as strikes, claims, and restricted videos (if needed)
Key Skills Required
Strong understanding of You Tube algorithm , analytics, and growth levers
Hands-on experience with You Tube Studio , CMS, and channel backend operations
Strong knowledge of You Tube SEO , packaging strategy (title + thumbnail), retention improvement
Experience managing entertainment / celebrity / pop culture content preferred
Strong coordination and stakeholder management skills
Ability to work fast in a high-volume content environment
Strong communication + reporting skills
Tools & Platforms
You Tube Studio / You Tube Analytics
Google Sheets / Excel (reporting & dashboards)
Tube Buddy / VidIQ (optional but preferred)
Basic knowledge of Adobe Premiere / Final Cut / Canva (good to have)
Qualifications
Bachelor’s degree in Media, Communications, Marketing, or similar (preferred)
3–7 years of experience managing You Tube channels (publisher/media preferred)
Experience with entertainment, Bollywood, celebrity content is a plus
KPIs / Success Metrics
Subscriber growth
Watch time growth
CTR improvement
Audience retention uplift
Increased traffic from Browse/Suggested/Search
Consistency in uploads and performance stability
Revenue growth (RPM/CPM improvement)
Why Join Pinkvilla
Work with one of India’s leading entertainment & pop culture digital brands
Opportunity to scale large You Tube audiences across formats (long-form + Shorts)
High ownership role with direct impact on growth and performance
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