Assistant Professor - Digital Marketing

SVKM'S NMIMS invites application for  PG Program in Digital Media & Marketing Communication with School of Branding & Advertising, Mumbai Campus

Job Description:

Assistant Professor - Digital Marketin

g
Job Summa
ryWe are seeking a dynamic and knowledgeable Assistant Professor to join our faculty. The ideal candidate will be a passionate educator and researcher with comprehensive expertise in the evolving landscape of digital marketing and media. This role involves teaching undergraduate and graduate courses, conducting scholarly research, and contributing to the academic community through service. The successful candidate will be responsible for developing and delivering a curriculum that covers the breadth of modern digital marketing practices and theorie
s.Key Responsibiliti
es Teaching and Instructio n:
Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytic
s.Curriculum Develop men t:
Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketin
g.Research and Scholarshi p:
Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journal
s.Student Mentorshi p:
Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industr
y.University Servic e:
Participate in departmental meetings, serve on academic committees, and contribute to the university's strategic initiatives and event

s.
Required Knowledge and Qualificati
ons Educational Backgrou
nd:

A Master 's degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign universi
ty
.ORA candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/S
ET.
ANDc. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journ

als
The following conditions may be considered desira
ble:i) Ph.D preferred with entry-level 2 years' experience is desirable but not mandat
ory.ii) The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar age
ncy.

Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent fi
led.

Pay Scal es:
As per UGC guidelines; but will not be a constraint for the right candid

ate.
Expertise and Experi ence:
The candidate must demonstrate strong theoretical and practical knowledge across a wide range of digital marketing domains, inclu
ding:

Core Marketing & Stra
tegy:

Marketing Manag
ement

Brand Manag
ement

Integrated Marketing Communications
(IMC)
Digital Marketing Communic

ation
Digital Channels & Ta
ctics:

S earch:
Search Engine Optimization (SEO) & Search Engine Marketing
(SEM)
Social & Co ntent:
Social Media Management, Influencer Marketing, Digital Video Prod
uction

Advert ising:
Digital Advertising, Digital Media Planning & Buying, Affiliate Advertising, OTT Adver

tising
Platforms & Ana
lytics:

E-c
ommerce

Web An
alytics

Web Design pri

nciples
Emerging
Topics:

Artificial Intelligence (AI) in Digital M
arketing

Digital Consumer
Behavior Digital Laws an
d Ethics Preferred

Skills:

Proven experience in teaching at the universit
y level.

A strong potential for or an established record of scholarly r
esearch.

Relevant professional industry experience in digital marketing is highly advan
tageous.

Excellent communication, presentation, and interpersonal

skills.