Job Description & How to Apply Below
Pinkvilla is India’s leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.
Pinkvilla is a Flipkart Group Company.
Location:
Mumbai
Experience:
5–8 years
Employment Type:
Full-time
About the Role
We are looking for a Creative Producer to lead content creation for our app and drive high engagement, repeat consumption, shares, and virality.
This role is ideal for someone who understands internet culture, storytelling, trends, and high-retention short-form formats, and can consistently ship content that people can’t stop watching and sharing.
You will own the end-to-end process: concept → scripting → production → editing → publishing, working closely with editors, designers, hosts, and the marketing/community team.
Key Responsibilities
1) Own the Binge Content Strategy
Build and execute the content roadmap for the Binge section with a focus on:
high watch-time
high completion rates
repeat consumption
shares/saves/forwards
Create content that feels premium, addictive, and scroll-stopping.
Develop content pillars and series formats that are scalable and consistent.
2) Create Viral & Highly Shareable Content Formats
Produce content that has strong virality and share triggers, such as:
relatable moments
opinions & debates
surprises and reveals
emotional hooks
pop culture + trend mapping
snackable infotainment
Build repeatable templates like:
“Top 5” / “This or That” / “Hot Takes”
explainers & breakdowns
listicles in video form
interactive formats
quick quizzes / challenges
Stay ahead of trends and translate them into platform-native content.
3) End-to-End Production Ownership
Own the full content pipeline:
ideation and planning
scripting and storyboarding
shoot planning and execution
post-production and edits
packaging (titles, captions, thumbnails, hooks)
Ensure output is consistent in quality, tone, and brand voice.
Deliver content at high speed without compromising creative quality.
4) Scripting, Hooks & Storytelling
Write or oversee scripts that maximize:
first 1–2 seconds hook
retention
emotional payoff
shareability
Create strong narrative structures even for short videos:
Hook → Context → Punch → Payoff → CTA (share/comment)
Work closely with talent/hosts to improve delivery and on-camera presence.
5) Content Packaging & Distribution Readiness
Ensure every piece of content is optimized for consumption and sharing:
strong opening frame
punchy captions
meme-able moments
cutdowns in multiple lengths
vertical-first formatting
Collaborate with Marketing/Community teams to plan distribution:
what gets pushed on social
what becomes a series
what becomes a trend format
6) Build a High-Output Content Engine
Manage and coordinate a production team including:
video editors
motion designers
writers
shoot crew (as needed)
voiceover/talent
Create SOPs and workflows to scale output smoothly.
Maintain production calendars, shoot schedules, and post timelines.
7) Content Performance & Iteration
Track performance of Binge content using key metrics:
watch time
completion rate
shares/saves
replays
comments and sentiment
Identify what works and create “more of that” systematically.
Run weekly experiments with formats and hooks to improve virality.
8) Quality Control & Brand Alignment
Ensure content is aligned with brand tone and safe for platform.
Maintain consistency in visual style, pacing, and storytelling.
Ensure content is original, well-researched, and legally safe (no risky IP usage).
Skills & Qualifications
5–8 years experience in digital video production, content production, short-form content, or media
Strong understanding of:
short-form storytelling
viral content formats
editing for retention
internet culture and trends
Strong scripting and creative direction skills
Hands-on understanding of post-production and packaging
Ability to manage multiple projects and deliver at speed
Preferred Candidate Traits
“Trend-native” and obsessed with what people share
High creative taste + strong execution
Fast, organized, and extremely output-driven
Strong collaboration with editors, creators, and marketing teams
Can build content systems, not just one-off videos
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