Regional Sales Manager; Middle East

Position: Regional Sales Manager (Middle East)

At STAS, we believe in the power of innovation and collaboration to transform industry. Through our equipment, we help our industrial customers improve their efficiency and their long-term impact on society. To achieve our ambition, we look for people who are passionate and aligned with our core values:

• Impact
• Audacity
• Together
• Passion

The Regional Sales Manager – Middle East is responsible for commercial development and customer satisfaction across the GCC region. The role drives sales of equipment, spare parts, consumables and technical support, while ensuring structured account management and a strong in‑person presence at key aluminium smelters and casthouse operations. Working closely with STAS headquarters in Quebec, the Middle East Service Centre, agents and technical representatives, the Regional Sales Manager strengthens STAS’s long‑term market position in the GCC by building relationships, developing a high‑quality pipeline and ensuring effective execution support for customers.

As Regional Sales Manager, Middle East, you will own commercial development and customer satisfaction for a portfolio of aluminium smelters and casthouse operations in the GCC. You will grow sales of STAS equipment, spare parts, consumables and technical support, while managing local agents and coordinating closely with the Middle East Service Centre and STAS headquarters in Quebec. You will maintain a structured pipeline, ensure CRM discipline, provide reliable forecasts and act as the primary commercial interface for customers in the region.

Main

Responsibilities Regional Sales Development & Account Management

• Develop, maintain, and grow sales of equipment, spare parts, consumables, and services across GCC smelters and cast houses.
• Ensure customer satisfaction through site visits, follow‑up, and clear communication.
• Identify short‑ and mid‑term opportunities, including pre‑approved projects and future CAPEX or service needs.

Agent & Representative Management

• Manage local agents and technical representatives.
• Set objectives, review performance, and ensure alignment with STAS strategy and CRM reporting.

Opportunity Management, CRM & Forecasting

• Maintain updated opportunity pipeline and stakeholder information in CRM.
• Provide reliable sales forecasts and regular pipeline updates for HQ visibility.

Customer Interaction & Technical Follow‑up

• Conduct site visits, technical discussions, and customer training.
• Perform basic equipment checks and coordinate technical support with the Middle East Service Centre and Quebec HQ.

Market Intelligence & Logistics Support

• Stay informed on regional procurement, contractors, EPC structures, and tender practices.
• Participate in industry events and support local warehousing or spare parts logistics.

Competencies and Aptitudes

• Business Development & Opportunity Management Skills
• Commercial & Financial Acumen
• Planning & CRM Discipline
• Customer Relationship & Influence Abilities
• Collaboration with Technical Teams
• Communication & Intercultural Awareness

Job Requirements

Education & Certification: Technical diploma or engineering education from a recognized institution, preferably related to industrial, mechanical, electrical or process fields or relevant experience in the market.

Experience: 5 to 10 years of business development and account management experience in the GCC aluminium industry.

Strong understanding of smelting, casthouse, melt treatment and equipment life cycle support.

Technical & Commercial

Skills:

Strong understanding of industrial equipment sales, installed base follow up and aftermarket development. Familiarity with GCC industrial procurement, tenders, contractor and EPC structures. Strong CRM habits, forecast accuracy and structured reporting approach.

Languages: Bilingual English and Arabic (asset), spoken and written.

Behavioral

Skills:

Ability to work autonomously while coordinating closely with HQ and service teams. High professional integrity, cultural awareness and customer‑focused mindset. Strong communication and presentation skills with both technical and commercial audiences. Structured, disciplined and comfortable with travel and time spent at customer sites.

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