Content Marketing Manager

Immediate need for a talented Content Marketing Manager. This is a 12+ months contract opportunity with long-term potential and location is Mountain View CA, San Francisco CA, San Diego CA (Hybrid). Please review the job description below and contact me ASAP if you are interested.

Job Diva : 26-01887

Pay Range: $65-$70/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

• Content Distribution & Channel Strategy: Lead the tactical distribution of core editorial assets (articles, video, social content) across diverse channels, including social media, CRM, and organic search, to maximize the visibility and engagement of content.
• Content Distribution & Channel Strategy: Connect the dots between owned content and our internal influencer and paid marketing teams, ensuring we’re leveraging influencer activations and paid partnerships to build authority.
• Content Distribution & Channel Strategy: Optimize content for discoverability across modern search (SEO/GEO) and social platforms, ensuring our content is highly accessible and addresses the most pressing questions of our target audiences.
• Content Distribution & Channel Strategy: Oversee relationships with external distribution and 3rd party publishers, identifying and facilitating new content partnerships to expand our digital footprint and strengthen our brand’s presence on high-authority sites.
• Campaign Ownership & Engagement Programs: Lead the end-to-end activation of integrated content campaigns, owning the lifecycle of these campaigns from coordinating the initial launch across teams to final performance reporting.
• Campaign Ownership & Engagement Programs: Identify opportunities to create new content-led programs designed to drive deep audience engagement, testing unique formats that build brand affinity.
• Campaign Ownership & Engagement Programs: Partner with the Integrated Content Strategist to build and manage seamless content pathways across our platforms, ensuring a cohesive and helpful experience for customers throughout their financial journey.
• Performance, Growth & Optimization: Utilize platforms like Optimizely to run a roadmap of A/B tests on headlines, content formats, and CTAs to improve engagement rates and drive traffic to our core product experiences.
• Performance, Growth & Optimization: Track content performance, brand mentions, and Share of Voice across digital platforms to ensure our content remains relevant, accurate, and addresses key consumer needs.
• Performance, Growth & Optimization: Focus on high-value content assets — such as video, podcasts, and interactive content — to engage consumers and provide clear value that supports their financial goals.
• Cross-Functional Collaboration: Serve as a central point of contact for Social, PR, Influencer, and CRM teams, providing them with high-impact assets and tailored content to support their specific channel objectives.
• Cross-Functional Collaboration: Coordinate with internal stakeholders and agency partners to ensure major content initiatives are integrated into broader marketing plans and cross-functional work streams.

• A minimum of 5-7 years of experience in content marketing, digital distribution, or growth marketing, with a proven track record of scaling content reach and owning multi-channel campaigns.
• Experience working within a large-scale corporate environment or for a major consumer brand is essential.
• Demonstrated experience coordinating with influencer marketing and paid media teams to amplify content.
• Proficiency with modern project management and content tools, such as Asana for workflow tracking and Optimizely (or similar experimentation platforms).
• Strong understanding of modern search principles, including SEO and GEO (Generative Engine Optimization), and the ability to apply best practices to content.
• Proven ability to analyze performance data and translate insights into tactical adjustments that improve content reach and engagement.
• Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Search…