Product Marketing Manager

Responsibilities

• Own Customer Acquisition & Revenue Outcomes
• Drive acquisition-focused GTM strategy, with clear accountability to customer and revenue growth
• Partner with Analytics and Marketing teams to set KPIs, forecast impact, and measure ROI across channels
• Channel Activation & Growth Marketing
• Lead end-to-end orchestration of channel activation for launches and ongoing growth initiatives across paid media, website, in-product, lifecycle, and sales-assisted motions
• Translate positioning and messaging into channel-specific briefs, creative direction, and activation plans
• Partner with internal channel, lifecycle and creative teams, as well as external marketing agencies to optimize acquisition funnels, offers, and messaging
• Measurement, Experimentation & Optimization
• Define and track acquisition and revenue metrics
• Lead test-and-learn experimentation across channels to improve acquisition efficiency and scale
• Use customer and performance insights to continuously refine GTM strategy and channel execution

• The ideal candidate will be an experienced product marketer with 10+ years professional marketing experience, preferably with a mix of agency and in-house.
• Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all activations are launched on time and on budget.
• Ability to work with stakeholders from across the organization to gather the information and data needed to create campaigns that deliver results.
• Degree in marketing, communications or related field.